Manager, Demand Generation

Job Title

Job Description

About The Position | Major goals and objectives and location requirements 

We are seeking an experienced and innovative Demand Generation Manager to lead the execution of multi-channel demand generation campaigns. The candidate will drive qualified leads, increase brand awareness, and contribute to the company’s revenue goals. Working closely with the VP and Marketing Director, they will develop the demand generation strategy and then plan, implement, and optimize marketing campaigns to generate leads and drive pipeline growth. 

We're seeking an exceptional communicator with a flair for persuasive writing and a passion for boosting conversions and sales. As part of our close-knit team, you'll thrive if you're self-motivated and relish bringing your innovative ideas to life.

Bizrate Insights, a Dotdash Meredith company, offers you the best of both worlds: a small team's dynamic, collaborative atmosphere coupled with the resources and stability of an industry-leading brand.

This position is entirely remote and has no in-office requirements, but it may require coming into an office one or two times a year. To be considered for this role you must reside in either NJ, CA, GA, CT, OR, TX, CO, OH, IA, IL, or NC.

About The Team: | The Team and/or Brand.

For over 20 years, retailers have trusted Bizrate Insights to provide authentic customer reviews, site abandonment data, and market intelligence. We gather more than 25 million survey responses annually and are a leading source of customer-generated feedback covering everything from verified seller ratings to product reviews. Our solutions empower businesses to build the best customer experiences and attract qualified traffic to gain a competitive edge.

About The Positions Contributions:

50% Demand Generation Strategy & Execution

• Develop and implement demand generation strategies focused on lead acquisition and conversion.

• Manage and optimize multi-channel campaigns across email, paid search, and social media.

• Collaborate with cross-functional teams to create assets like landing pages, emails, and lead magnets.

• Gain a thorough understanding of customer needs and our product's strengths to craft the most effective strategy for reaching customers, highlighting how our unique value proposition addresses their specific challenges.

• Write compelling, conversion-oriented copy for ads, emails, and landing pages.

• Bring energy and ideas to content development planning in ecommerce and ancillary topics. 

20% Lead Nurturing & MQL Development

• Design and execute lead nurturing programs that move prospects through the sales funnel.

• Optimize lead scoring models to …