Manager, Demand Generation

Location : Work from Anywhere

Objective: To strategize and execute marketing campaigns that drive demand and generate qualified leads for the sales pipeline.

Here’s what we do and why we do it:

Simply put, we will work together to simplify businesses' IT with cloud technology so they can focus on what really matters, making people’s lives better. Discover how we do that here: www.sherweb.com/about/.

Here’s how you will contribute to the success of the company:

The Manager, Demand Generation is the leader of the Demand Gen team and one of the founding members of the team, responsible to help build and establish the new Demand Gen function.

The day-to-day includes people leadership and working on the strategy, development and execution of programs that drive pipeline. As an expert in the core aspects of Demand Gen and Digital Marketing, this role will define and implement best practices, develop campaigns and manage budget to ensure successful business outcomes.

This position interfaces directly with Marketing, Sales and Product teams to develop integrated omni-channel campaigns and initiatives across multiple channels including digital advertising, paid media, webinars and virtual events, email marketing automation and others.

Your responsibilities will include:

• Lead the demand generation/campaigns function at Sherweb, including development and execution of strategy by GTM to drive market awareness, educate and capture interest and ultimately build pipeline.
• Lead the demand gen team which is responsible for our acquisition engine at Sherweb.
• Own the cross-functional ABM program at Sherweb.
• Work with RevOps and PMM to forecast, measure, analyze and report the impact of demand generation campaigns on MQL, SQL, pipeline, revenue and sales cycle length; leverage quantitative skills to interpret data and gain insights that then translate into actionable changes.
• Define lead quality, optimize marketing process (such as Sales/MKT SLA and lead hand-off) to meet/exceed goals.
• Balance lead volume and quality to achieve return on Marketing Spend and meet budget.
• Execute and optimize paid media strategies to maximize reach and engagement.
• Form a tight partnership with Sales to meet/exceed sales goals.
• Act as a key stakeholder and partner with operations teams to identify where sales and marketing technologies present an opportunity to increase effectiveness.
• Manage email campaign execution to drive engagement and conversions.
• Utilize marketing automation tools to streamline campaign execution and tracking.

Expectations of a Manager, Demand Generation:

A Manager, Demand Generation is expected to have mastery of the core demand generation concepts and skills, with a healthy foundation of experience covering major B2B channels. You are a senior professional that thrives with autonomy and are looking to leverage your experience to lead a new demand gen function/team.

• Experience level: You are expected to have broad mastery of demand generation with a healthy foundation of experience covering all the major B2B channels.
• Mentorship and best practices: You are expected to manage and act as a mentor to the team and bring best practices to the table to up-level the overall function/team.
• Responsibility scope: Responsible for overall Demand Gen function at Sherweb with accountability for campaign and acquisition performance. This is a player-coach role that is responsible for both strategy, people management and execution.
• Decision-making authority: You have greater decision-making authority, leading your function.
• Autonomy/supervision: You are to work independently and lead projects with less supervision, higher levels of independence and occasional support needed. You will be expected to manage relationships, manage up and generate/leverage political influence to unblock projects and initiatives with less frequent need for escalations.

Qualifications:

• Bachelor’s degree in Marketing, Business or related field.
• 4+ years of experience in a Senior Demand Gen Marketing role in B2B Tech (with 8+ years' work experience)
• 1+ years of management experience, including experience managing junior ICs and senior ICs.
• Proven and demonstrated experience with ABM, including launching the ABM program within a business.
• Highly proficient in evaluating demand channels’ performance through quantitative analysis to determine appropriate changes in the marketing mix.
• Self-motivated, disciplined and able to effectively manage workload with minimal supervision.

Skills:

• Excellent communication and project management abilities.
• Creative thinker with a data-driven approach to marketing.
• Ability to work cross-functionally and manage multiple projects simultaneously.
• Strong analytical skills and experience with CRM and marketing automation platforms.

Benefits of working at Sherweb

Sherweb is, above all, an environment where the needs of our customers are at the heart of our actions. We are committed to living our values of passion, teamwork and integrity every day.

A fast-paced work environment that adapts to you

• Beautiful offices for meetups and collaborative work (Sherbrooke and downtown Montréal)
• State-of-the art technology and tools
• A results-oriented culture where talent, action, and thinking outside the box are given due recognition
• Generous and caring colleagues of various professional and cultural backgrounds
• Opportunity to recommend quality talent from your network through our generous referral program

A flexible total compensation offer

• A base salary ranging between $88 970 and $127 100 yearly
• Vacation time that considers your previous experience
• Advanced paid hours to recharge your batteries (holidays and mobile days)
• A corporate discount program to help you save at merchants in your community

Considerable growth opportunities

• Proximity to your direct manager and open, honest communication to support your development
• Multiple initial and on-the-job training opportunities and tools to track your progress and help you scale up in your career

Last but not least: “Sherweblife” - a rich calendar of activities that allow us to gather virtually and face-to-face throughout the year

Compensation policy: At Sherweb, we believe in pay transparency and fairness. The salary range provided is intended to give an indication of what you might expect for this role. However, we recognize that each candidate brings a unique set of skills and experiences. As such, the final compensation package will be tailored to reflect the specific qualifications and expertise of the chosen candidate, ensuring that we remain competitive and equitable in our offerings.

Reasons for the requirement of English: Sherweb has international customers and fluency in English is the only way to ensure proper service delivery to them. The main tasks related to this position require written and oral communication with an English-speaking clientele at all times.

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