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Manager, Data & Analytics Strategy - Unification & Enrichment (REMOTE)

Columbus, OH, United States

Company Description

Job Description 

We are seeking an experienced data analytics professional who understands the strategy and tools necessary to enable Abercrombie & Fitch to better unify & enrich customer data for insights & activation. The ideal candidate is a customer-obsessed, outcome-oriented leader who can inspire cross-functional teams to develop and deploy data and analytics solutions that deliver value and efficiency for the business.

In this role, you will be responsible for overseeing the requirements gathering, sourcing, data strategy and implementation of key Data & Analytics platforms to ensure they’re set up to deliver against our roadmap and value targets, as well as ongoing support & backlog grooming of day-to-day platform enhancements. Platforms include our Customer Data platforms & Identity Resolution Solutions, including customer data lakes and diagnostic tools. This role is heavily cross functional, partnering primarily with our Global Technology team, Data & Analytics team and other business functions, to successfully translate business requirements into data & platform requirements.

Your responsibilities expand across global markets, with the local marketing and analytics teams being your key customer. Being a subject matter expert on AnF’s data, technology and analytics stack is going to be critical to ensure you’re able to provide the necessary support and education for the marketing teams.

This role will report directly to the Director, Customer Data Strategy

What Will You Be Doing? 

 

  • Own and drive vision and strategy of customer data and analytics platforms (CRM, Loyalty, Customer 360) to support Customer Data vision and roadmap
  • Consult on all major projects leveraging internal customer data, including enterprise data lake, marketing & digital platforms and internal analytics solutions.
  • Ensure requirements and setup align with the broader vision for how we connect with our leading-edge cross-channel vision for customers
  • Lead engagement with markets as it relates to education and support of data and analytics tools and capabilities
  • Coordinate closely with key stakeholders within Data Analytics, Marketing and Technology
  • Support customer data privacy strategy and vision, translating legal requirements to data and tech requirements within internal customer data systems
  • Own final decisions on backlog prioritization and refinement for owned customer data and analytics platforms, including CRM.

What Do You Need To Bring? 

  • Deep experience in customer data and analytics products such as CDPs, CRMs & DataLakes (Snowflake experience preferred)
  • Strong experience working with relational databases and many to many id structures
  • Experience using SQL, SnowSQL or Python required
  • Strong acumen …
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