Manager, Content Design

At Curriculum Associates (CA), we believe a diverse team leads to diversity in thinking, making our products better for teachers and students. If you read this job description, feel energized by what you see here, and believe you could bring passion and commitment to the role, but you aren’t sure you meet every qualification, please apply! Above all, we are looking for the right person!

The Content Design Manager is responsible for translating marketing content strategies into engaging website user experiences. Reporting directly to the Senior Manager, Web Experience, the Content Design Manager will play a crucial role in shaping CA's website and ensuring its alignment with business goals and audience needs. This person may also partner with other teams across CA to influence content strategy across our owned channels, share best practices, and co-create a user experience that aligns with our goals.

The impact you'll have:

• Manages content on the Curriculum Associates website and strategizes for new web pages and experiences.
• Collaborates with cross-functional teams, including product, creative, demand generation, and regional marketing to shape the content strategy for various digital initiatives.
• Identifies content gaps and opportunities based on audience needs and industry insights and recommends content types and formats to maximize engagement and ROI.
• Develops content templates and guidelines to maintain consistency, quality, and engagement; partners with brand team and others for consistency.
• Leverages analytics and performance metrics from the Data and Analytics team to monitor content effectiveness and optimize content to improve conversion rates and engagement.
• Manages SEO efforts for CA-owned domains and provides strategic guidance to content creators to optimize content for organic search.
• Collaborates with the marketing automation team to integrate content into lead nurturing workflows.
• Manage and mentor team members, providing guidance, feedback, and professional development opportunities.

Who we're looking for:

• Proficient with SEO strategy and SEO writing
• Experience with A/B testing tools and implementation of A/B tests.
• Experience using a content management system.
• Experience and knowledge of UX best practices in forming a website wireframe.
• Experience with data and analytics tools and ability to leverage data to understand performance.
• Ability to manage complex and fast-moving projects from start to finish and meet deadlines.
• Proven track record of making data driven decisions to optimize website performance in content.
• Exceptional organizational skills and time management abilities
• 3–5 years of B2B marketing experience with an understanding of marketing campaign strategies.
• BA in journalism, marketing, or related …