Manager, Commerce & Retail Media

Job Description:

This is a remote opportunity, open to anyone within the US.

The Commerce & Retail Media team at Dentsu leads strategy, activation and optimizations for large buy-side Retail Media CPG client. The Manager will demonstrate the ability to report and optimize client marketing campaigns (digital and search) within retail media networks, with an emphasis on Walmart and Amazon. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will have direct reports to manage and deliver reporting, insights and projects in a timely manner and within budget plans supporting the team. You will report to the Senior Manager, Commerce & Retail Media.

You Will:

• Work with your teams to managing end-to-end campaign planning (including RFPs), execution/buying, and reporting
• Manage a combination of managed service and self service digital campaigns (display, social, video, etc) both internally and with external retailers and third-party vendors
• Manage ongoing optimization efforts to meet campaign goals. For self-service campaigns: inclusive of daily management of campaign budgets, bid management, reporting, targeting strategies, and campaign revisions based on performance history and our client's goals.
• Ensure campaigns are run to agreed upon best practice guidelines, leaning into the evolving retailer capabilities and landscape, participating in alphas/beta testing, and evolving to meet client needs.
• Use the latest technology and best practice to build strategic automation into campaign management and reporting.
• Work with our reporting teams and tech to develop performance reports to provide applicable insights and analysis
• Assist and attend scheduled client performance and status meetings along with ad-hoc presentations/requests.
• Collaborate across our client team and within the commerce & retail media organizations (WMC, Amazon, etc) to solve, improve, build skills and develop thought leadership and best practices

Qualifications

• At least 3 years digital performance marketing experience in digital ecommerce, retail programmatic, or related field.
• 2+ years managing large-scale, complex ecommerce campaigns, with experience in eCommerce advertising including digital/display programs with Retail Media Networks
• Experience with managing end-to-end campaigns, inclusive of budgets, tagging, informing KPI goals, meeting KPIs and reporting
• MediaOcean/Prisma and MediaTools experience strongly preferred
• Excel skills (can maintain complex spreadsheets) and ability to identify trends and insights through data analysis
• Ability to digest data and insights into concise but impactful views
• Existing client management experience preferred

Additional information

The anticipated base salary range for this position is $51,000-$83,375. Salary is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/o r other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

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