Manager, Commerce
Remote, Remote, United States
Business OverviewÂ
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.
Position Summary
We are looking for you - dynamic, best-in-class talent - to join the growing Kinesso Commerce team as a Manager. In this role you will be responsible for managing Sr. Associates & Associates and supporting in the development, planning, buying, executing and measuring media plans for designated shopper/commerce media clients. You will support the Associate Director/Director in the strategic and tactical development of each retail plan. Youâll work closely with Planning and Buying teams to allow for holistic Commerce media function.Â
Kinesso Commerce is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine, a billboard driving shoppers to a Walmart store, buying digital ads on Amazon or a Kroger.com site, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports clientâs commerce/shopper/customer marketing teamsâour end goal measuring product sales both online and in-store.
Responsibilities
- Strategy & Execution
- Ensures strategic consistency across all elements of plan development and implementationÂ
- Supports in development, presentation, management and measurement of commerce media programs and defines program objectives and strategies consistent with brand marketing objectivesÂ
- Recommends targeted, innovative media vehicles consistent with media strategies ranging from RMNs to 3rd party partners
- Supports in the creation of client ready materials and delivers client communicationsÂ
- Ability to tailor client âŚ
- Ensures strategic consistency across all elements of plan development and implementationÂ
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Experience3 years
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9