Manager, Branded Content

Company Description

Carat Content was invented to help brands reach and deepen their connections with consumers. With a specialty in combining the art of storytelling with media science and research, our goal is to deliver meaningful and culturally relevant branded content solutions that deepen consumer identification and brand loyalty. Sitting within the Dentsu Aegis Network and partnering with the Carat Strategy, Planning, Investment, and Insights teams, Carat Content works with media partners to develop branded content programs where and when our audiences choose to engage.

Job Description

We're looking for a Manager to work on our Kraft Heinz client. Reporting to the Associate Director, Content, you'll contribute to the vision and management of media-led, branded content initiatives including custom content, influencers, integrations, and product placement. You'll provide creative, strategic, and organizational insight, and continued innovation across all branded content and entertainment projects.

• You're content-focused with an understanding of activating branded content integrations and influencer marketing.
• You'll upstream development of media partnerships.
• You'll create media-led, content-based solutions, rooted in strategy and insights.
• You'll help with RFPs, develop briefs, identify potential partners, evaluate proposals, and present to clients.
• You'll lead and maintain program timelines.
• You'll be involved throughout all phases of production, providing strategic feedback and QA (treatments, scripts, rough cuts, creative, vetting influencers).
• You'll foster relationships with clients and our teams to understand brand goals, and partner within the media industry.
• You'll stay atop of culture, content, and technology trends, and how they influence our client's business.
• You'll travel to support shoots and activations.

Qualifications

• 4 years minimum experience in content, influencer marketing, experiential marketing or advertising
• Project management experience
• Experience working different brands at a given time
• Experience developing relationships with clients, agency, and partner personnel
• Understanding of media plans, and informed of media partner capabilities
• Flexibility, willing to work irregular business hours and travel

Additional Information

The anticipated salary range for this position is $68,000 – $110,400. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese …