Manager, B2B Product Marketing

About us

Pomelo Care is a multi-disciplinary team of clinicians, engineers and problem solvers who are passionate about improving care for moms and babies. We are transforming outcomes for pregnant people and babies with evidence-based pregnancy and newborn care at scale. Our technology-driven care platform enables us to engage patients early, conduct individualized risk assessments for poor pregnancy outcomes, and deliver coordinated, personalized virtual care throughout pregnancy, NICU stays, and the first postpartum year. We measure ourselves by reductions in preterm births, NICU admissions, c-sections and maternal mortality; we improve outcomes and reduce healthcare spend.

Role Description

Your North Star: Drive marketing strategies to influence B2B partner growth and retention.

In this role, you will oversee and be accountable for B2B partner marketing. You’ll develop and execute marketing strategies that attract and retain B2B partners including health plans and large employers, ultimately driving revenue and expanding our market share. The ideal candidate will have experience in product marketing at fast-paced start ups or virtual health companies, exceptional communication and collaboration skills working with teams including growth, customer success, product, and more, and experience supporting successful B2B partnerships.

Responsibilities

• Be the expert on our market, buyers and user personas, and our competition to inform B2B product positioning and marketing strategy
• Develop, operationalize, and enable internal teams on product positioning and messaging for new offerings and product features
• Deeply understand our B2B customers and act as the voice of the customer for internal product stakeholders
• Work closely with Partnerships to develop and refine pitches/marketing collateral and serve as a subject matter expert in key internal and external meetings
• Create compelling content in partnership with cross-functional teams for marketing campaigns, sales, and industry events that differentiates Pomelo in the market including case studies, blogs, presentations, and data-driven stories
• Align closely with Product Management to influence product roadmap prioritization by identifying partner and market needs
• Partner cross-functionally with other teams to explore the feasibility of new ideas or research how to enhance and further differentiate existing offerings 
• Provide on-the-ground support for sales, customer success, product, and marketing teams at industry events and conferences

Who you are

• 5+ years of experience in B2B product marketing, ideally at a fast-growing virtual care company or B2B2C startup
• Strong written and verbal communicator with an ability to extract user …