Manager, Artist Growth Marketing

About Nettwerk Music Group

Founded in 1984, Nettwerk Music Group is a global independent record label with a deep history of purpose-led innovation. We partner with an eclectic roster of artists to build meaningful, engaged fan bases and sustainable careers.

Headquartered in Vancouver, with a hybrid workforce of over 200 across the globe –and hubs in Los Angeles, London, Hamburg, Sydney, New York, Nashville, Berlin, Amsterdam, Toronto, and beyond– we benefit from a unified global team with diverse and rich, cross-market experience.

Role Responsibilities

The Manager, Artist Growth Marketing is responsible for leading the strategic

planning, execution, and management of global marketing campaigns for a roster of artists. This

role will develop long-term marketing strategies to build and grow fan engagement, foster

audience development, and drive successful product releases in collaboration with A&R, Artist

Management, Publicity, and other key teams.

The Manager will oversee marketing touch points—digital, social, and traditional—ensuring that

campaigns are aligned with both creative and commercial goals. This role requires a strong

understanding of digital marketing, promotion, and sales, with the ability to work across

time zones and manage campaigns on a global scale.

Prioritization will go to candidates residing in the Netherlands. Remote candidates across Germany, Belgium and France will also be considered.

What you'll do

Campaign Development and Execution:

• Create and execute comprehensive, global marketing campaigns that encompass digital, social, influencer, advertising objectives and traditional marketing strategies for each artist and release
• Devise and implement best in class, audience-led social media strategies, drive fan audience growth and ongoing engagement across platforms by using insights, best practices, and content trends
• Determine and apply correct tone of voice, content and branding for each artist, using agreed artist vision brief
• Drive marketing plans globally, working closely with international territory leads to tailor strategies for key focus markets
• Serve as a communication liaison between artists, managers, and internal teams to ensure marketing efforts are aligned and executed seamlessly

Artist Growth Marketing:

• Lead the development of strategies aimed at growing fan bases and enhancing audience engagement for assigned artists.
• Devise and implement social media and digital marketing strategies to increase visibility, engagement, and fan loyalty across platforms.
• Leverage audience insights and performance data to inform campaign adjustments and identify new opportunities for audience growth.
• Collaborate with external partners and influencers to extend artist reach and create meaningful fan interactions.

Data Analysis and Reporting:

• Analyze campaign performance, project milestones, and audience data, providing actionable insights and recommendations to stakeholders.
• Track and report on digital marketing spend, effectiveness, and overall campaign success to ensure optimization and alignment with strategic goals.
• Provide regular updates to management and artist teams, ensuring they are informed on campaign progress and audience development outcomes.

Collaboration/Teamwork:

• The Manager, Artist Growth Marketing will be part of a European-based team that works with Nettwerk’s international teams; the successful candidate will be positive and willing to contribute to and collaborate domestically and internationally
• Work across multiple time zones and attend international meetings, representing artist projects and ensuring global marketing efforts are cohesive.
• Proactively identify roadblocks and challenges in artist campaigns and collaborate with internal staff to resolve issues.

Role Requirements

• 2-3 years + music marketing experience
• Bachelor degree preferred
• Passion for music and a deep understanding of pop culture and current marketing trends
• Experience with Photoshop, HTML, and Adobe Premiere Pro a plus
• Strong marketing strategy and development skills, with the ability to create innovative, audience-driven campaigns
• Extensive experience with social media platforms, streaming, and audience analysis
• Sense of urgency in response time
• Ability to manage complex projects across time zones with strong organisation and communication skills
• Strong interpersonal skills and collaborative, team-oriented approach

Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.