Manager, Activation Analytics- Remote

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

Job Description

WE ARE HAPPY TO CONSIDER REMOTE APPLICANTS WHO RESIDE IN THE US.

The Activation Analytics team at Merkle is a fast-growing team of thought leaders and problem solvers who apply rigorous analytics to help our clients assess the effectiveness and impact of their media efforts. We combine our deep media platform knowledge, cross channel expertise and sharp business acumen to understand the drivers of performance.

We are looking for a manager to be the primary day-to-day SME voice to the client, and lead a cross-functional delivery team to execute strategies and plans that deliver insights and measurements that will allow clients to optimize their media investment decisions.

This position reports in to an Associate Director, Analytics.

Qualifications

As the Manager, Activation Analytics:

• You will be primary point of contact to client, internal stakeholders; manage day-to-day communications
• You will architect solutions based on clients' business goals and objectives
• You will translate requirements into analytics roadmap and delivery plan
• You will lead cross-functional team and manage end-to-end delivery chain
• You will deliver end-to-end insights, performance dashboards and ROI analysis, leveraging media, behavior, and performance data
• You will design and execute measurement frameworks, test/learn strategies, and optimization scenarios to optimize clients' media performance
• You will manage business analysts and provide thought leadership, coaching/mentoring, and career advocacy to junior team members
• You will have at least 5 years of experience with a Bachelor's Degree (B.S.) in statistics, economics or related quantitative field required; Advanced degree preferred
• You will have a demonstrated proficiency in major platforms (Google, Facebook, Adobe, Salesforce, Oracle, etc.) and digital channels (Search, Display, Social, Video and Email)
• You will possess a foundational experience with Mobile and Video advertising in Paid Social and Display
• You will have knowledge of data & modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau
• You will have experience managing a team of associates or other quantitative thinkers
• You will have experience designing and measuring media- and audience-based tests
• You will have experience in optimizing entire media plans

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Additional Information

The anticipated salary range for this position is $78,000-$126,500. Salary is based on a variety …