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Manager, Activation Analytics- Remote - Columbia, MD, United States

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

Job Description

WE ARE HAPPY TO CONSIDER REMOTE APPLICANTS WHO RESIDE IN THE US.

The Activation Analytics team at Merkle is a fast-growing team of thought leaders and problem solvers who apply rigorous analytics to help our clients assess the effectiveness and impact of their media efforts. We combine our deep media platform knowledge, cross channel expertise and sharp business acumen to understand the drivers of performance.

We are looking for a manager to be the primary day-to-day SME voice to the client, and lead a cross-functional delivery team to execute strategies and plans that deliver insights and measurements that will allow clients to optimize their media investment decisions.

This position reports in to an Associate Director, Analytics.

Qualifications

As the Manager, Activation Analytics:

  • You will be primary point of contact to client, internal stakeholders; manage day-to-day communications
  • You will architect solutions based on clients' business goals and objectives
  • You will translate requirements into analytics roadmap and delivery plan
  • You will lead cross-functional team and manage end-to-end delivery chain
  • You will deliver end-to-end insights, performance dashboards and ROI analysis, leveraging media, behavior, and performance data
  • You will design and execute measurement frameworks, test/learn strategies, and optimization scenarios to optimize clients' media performance
  • You will manage business analysts and provide thought leadership, coaching/mentoring, and career advocacy to junior team members
  • You will have at least 5 years of experience with a Bachelor's Degree (B.S.) in statistics, economics or related quantitative field required; Advanced degree preferred
  • You will have a demonstrated proficiency in major platforms (Google, Facebook, Adobe, Salesforce, Oracle, etc.) and digital channels (Search, Display, Social, Video and Email)
  • You will possess a foundational experience with Mobile and Video advertising in Paid Social and Display
  • You will have knowledge of data & modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau
  • You will have experience managing a team of associates or other quantitative thinkers
  • You will have experience designing and measuring media- and audience-based tests
  • You will have experience in optimizing entire media plans

#LI-MS3

#LI-Remote

Additional Information

The anticipated salary range for this position is $78,000-$126,500. Salary is based on a variety of factors includ ing relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 

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Job Profile

Regions

North America

Countries

United States

Benefits/Perks

401(k) matching Dental Medical Medical, dental, vision, 401(k) matching, paid time off Medical, dental, vision, 401(k) matching, paid time off, and/or other benefits Other benefits Other benefits available Paid Time Off Vision

Skills

Adobe Analysis Analytics AWS Azure Business Customer Experience CXM Design Display Email Facebook GCP Google Law Leadership Media Mentoring Oracle Python R Salesforce Search Social SQL Statistics Tableau Video

Tasks
  • Analysis
  • Architect solutions based on clients' business goals
  • Be primary point of contact to client and internal stakeholders
  • Be primary point of contact to client, internal stakeholders
  • Deliver end-to-end insights, performance dashboards and ROI analysis
  • Deliver insights, performance dashboards, and ROI analysis
  • Design and execute measurement frameworks, test/learn strategies, and optimization scenarios
  • Experience in optimizing entire media plans
  • Lead cross-functional team and manage end-to-end delivery chain
  • Manage business analysts and provide thought leadership and coaching
  • Manage business analysts and provide thought leadership, coaching/mentoring, and career advocacy to junior team members
  • Mentoring
  • Optimization
  • Translate requirements into analytics roadmap and delivery plan
Experience

5 years

Education

Advanced degree preferred Advertising Bachelor's Bachelor's degree Bachelor's degree in Statistics Business Communications Design Economics Economics or related quantitative field Quantitative field Related quantitative field Statistics

Timezones

America/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9