Lifecycle Marketing Manager

About the Job: 

LaunchDarkly is seeking an experienced and data-driven Lifecycle Marketing Manager with a passion for funnel analytics, compelling content, and both developer and decision-maker marketing. In this role, you will build a Lifecycle Marketing program that serves both the sales and self-service acquisition funnels, to ensure that prospects and customers are receiving the resources they need to be successful with LaunchDarkly. You will be designing, implementing, and optimizing programs across all segments and stages of the funnel, leveraging marketing automation techniques, user data, and creative content.

Responsibilities:

• Leverage marketing automation to develop and launch nurture programs that drive improvements across key conversion metrics in the sales and self-service funnel (example: lead to meeting rate, free trial conversion rate, multi-product attach rate, etc)

• Warm up prospects from various conversion points (content, events, trial signups, demos) to drive impactful Sales interactions

• Partner with Marketing Operations to ensure lifecycle strategies are contributing to our lead scoring efforts, which determine acquisition paths; ensure the lifecycle program has the data it requires to be successful

• In partnership with SMEs, write content to support lifecycle strategies, including email content, checklists, and in-app placements

• Collaborate with colleagues across Product, Product Marketing, Content, Developer Relations, and Sales to deliver effective resources to prospects and customers based on their stage of journey and segmentation

• Adhere to email best practices, including compliance, design (browser rendering), and cadence

• Identify areas of opportunity within the customer journey and create an experimentation plan to improve key conversion metrics

• Work closely with the data to analyze, report and optimize lifecycle performance, making data-driven decisions to enhance the program

Qualifications:

• 5+ years of experience in lifecycle marketing with a track record of driving conversion rate improvements

• Expert in marketing automation technology, preferably Marketo

• Deep understanding of software development, including the ability to effectively communicate with developers, engineering leaders, product leaders and founders

• Strong analytical skills with the ability to work with data and make informed decisions

• Experience and passion for working cross-functionally within a go-to-market organization

• Excellent writing skills with the ability to create lifecycle content for review by SMEs

• Self-starter who can …