Lifecycle Marketing Manager

About Tailscale 

Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We're building a future for the Internet that's easy, sensible, and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.

Description

Tailscale is seeking an experienced and data-driven Lifecycle Marketing Manager with a passion for funnel analytics, compelling content, and both developer and decision-maker marketing. In this role, you will build a Lifecycle Marketing program that serves both the sales and self-service acquisition funnels, to ensure that prospects and customers are receiving the resources they need to be successful with Tailscale. You will be designing, implementing, and optimizing programs across all segments and stages of the funnel, leveraging marketing automation techniques, user data, and creative content.

Responsibilities

• Leverage marketing automation to develop and launch nurture programs that drive improvements across key conversion metrics in the sales and self-service funnel
• Define and execute email marketing automation campaigns to support each stage of the user journey including email drips, trigger-based comms, nurture sequences, and ad-hoc announcements
• Warm up prospects from various conversion points (content, events, trial signups, demos) to drive product adoption and sales conversations
• Partner with Marketing Operations to ensure a healthy marketing database and ensure the lifecycle program has the data it requires to be successful
• In partnership with SMEs, write content to support lifecycle strategies, including email content, checklists, and in-app placements
• Collaborate with colleagues across Product, Product Marketing, Content, Developer Relations, and Sales to deliver effective resources to prospects and customers based on their stage of journey and segmentation
• Adhere to email best practices, including compliance, design (browser rendering), and cadence
• Identify areas of opportunity within the customer journey and create an experimentation plan to improve key conversion metrics
• Work closely with the data to analyze, report and optimize lifecycle performance, making data-driven decisions to enhance the program

What We Are Looking For

• 5+ years of experience in a B2B lifecycle marketing role at a technology startup and a track record of driving conversion rate improvements
• …