Lifecycle Marketing Manager (Remote Positions Available)

Fictiv Exists to Enable Hardware Innovators to Build Better Products, Faster

Fictiv, coined the “AWS of manufacturing,” is a leading technology company transforming the $350 billion manufacturing industry. Our cutting-edge cloud platform uses AI and machine learning algorithms to help companies build hardware at the speed of software. Come join our growing team!

Impact In This Role

Fictiv is looking for a rock-star Lifecycle Marketing Manager to support the strategy and execution of end-to-end lifecycle marketing initiatives, driving initial and repeat conversions, retention and expansion strategies.

The focus is instilling loyalty and advocacy within our ever-growing customer base. Our ideal candidate will be an email expert with the curiosity to leverage new channels, have an experimental mindset and be data-driven to the nth degree. In this role you will be responsible for helping to define and execute critical email marketing strategies across the entire customer journey with the goal of maximizing customer LTV.

You will report to the Sr. Lifecycle Marketing Manager.

What You’ll Be Doing

• Develop AB testing roadmap to optimize each stage of the customer journey, which include onboarding, engagement, and retention
• Optimize email nurture programs to improve velocity and frequency of first-time customers becoming power users
• Analyze and report on key channel metrics and business KPIs
• Work with the marketing communications team to leverage new capabilities/features, case studies, testimonials, and quotes in LCM campaigns
• Maintain positive and productive relationships with product marketing, product management, and engineering teams to ensure messaging of programs and product updates are accurate and meaningful to the target audience
• Refine customer loyalty and referral marketing programs
• Great collaboration with MarketingOps, RevOps, Content & Creative teams to bring campaigns to life
• Stay on top of email best practices and industry trends
• Leverage Marketo and modern marketing tools (Drift, Printfection, Salesforce, etc.) to develop automated campaigns that deliver the right message, to the right person, at the right time

Desired Traits

• A minimum of 5-7 years of experience in customer marketing, preferably at a digital manufacturing or eCommerce-based company that also supports an enterprise selling motion
• Experience building, executing and scaling cross-functional email marketing campaigns
• Direct experience using marketing automation platforms, with Marketo experience strongly preferred
• A proven track record of delighting customers and creating successful marketing programs aimed at customers
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