Lifecycle Marketing Manager

Trusted by more than 18,000 Shopify and Shopify Plus stores—like Brooklinen, Ruggable, True Classic and Dr. Squatch—Postscript gives ecommerce brands the tools they need to run a world-class SMS marketing program. 

We’re on a mission to make SMS the number-one revenue channel for ecommerce merchants by delivering an easy-to-use platform where they can grow their subscriber list, develop and test their messaging strategy, deliver excellent customer service, and drive sales and loyalty—all in one place. We believe SMS is the most important marketing and sales channel of the decade, and that vision drives everything we do.

Postscript was founded in 2018 as a 100% remote organization. With more than 250 employees (and counting!), we’re backed by Greylock, Y Combinator, and other top investors.

Job Description

The Lifecycle Marketing Manager at Postscript will oversee the strategy & drive execution for engaging potential and newly acquired customers, and nurturing them across the customer lifecycle. They will do this through mapping the prospect to customer journey and developing a data-driven strategy to best reach and engage customers across various channels..

Reporting to the head of growth marketing, the lifecycle marketing manager will seek to maximize net-new pipeline, minimize CAC & increase customer LTV by delivering tailored marketing campaigns specific to funnel stages; development of effective cross-channel strategies and efficient campaign execution is critical to the role.

The Lifecycle Marketing Manager will harness data and insights to create segmented, targeted campaigns and ultimately drive engagement & revenue for Postscript

Primary duties

• Drive & execute strategy for prospect, customer & partner lifecycle communication cadence
• Co-administration in partnership with Marketing Ops of Hubspot, our Marketing Automation platform, and expert / main POC for campaign execution other Hubspot users
• Support execution of demand gen tactics via HubSpot adjacent tools
• Ownership over email channel optimization, calendar and build/distribution for all audience segments
• Partner with growth marketing team on cross channel execution tied to campaign plans inclusive of digital, field & comarketing
• Ongoing channel conversion analysis & cross-channel journey mapping in partnership with growth team & marketing operations

What We’ll Love About You

• 4+ years of B2B SaaS marketing experience
• Experience as a Hubspot admin or power user (list building & segmentation, campaign creation & reporting) 
• Previous experience planning & executing lifecycle marketing programs across customer journey
• Proven ability …