Lifecycle Marketing Manager

About us:

Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest health care company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.

The opportunity:

We’re seeking a Lifecycle Marketing Manager to help manage engagement, retention, and conversion for our customer base through data-driven email marketing strategies. This role will own and manage the entire lifecycle marketing funnel, from onboarding and nurturing to retention and conversion. You will develop and execute targeted campaigns across various channels (email, SMS, in-app, etc.) that drive engagement, increase customer retention, and support our revenue growth. You will collaborate cross-functionally to optimize every touchpoint in the customer journey and leverage data to refine strategies continuously–and reach more people with the important message and massive impact of functional health!

What you’ll do:

• Own and execute lifecycle marketing strategies to increase engagement, conversion, and retention.
• Lead the development, execution, and optimization of email marketing campaigns and newsletters, including customer segmentation, automation, and A/B testing.
• Collaborate with the product, design, and content teams to create personalized and impactful communications that resonate with different customer segments.
• Monitor and analyze key lifecycle metrics (retention, engagement, CTR, etc.) to optimize campaigns and report performance to stakeholders.
• Manage and improve CRM strategies across email, SMS, and other channels.
• Optimize the onboarding process to ensure customers are fully engaged from the start, improving activation and reducing churn.
• Support retention initiatives, including win-back campaigns, product usage nudges, and referral campaigns.
• Work closely with data and analytics teams to gather insights and refine marketing tactics based on performance metrics.

What you’ll need:

• Experience: 3-5 years of marketing experience, ideally in digital healthcare marketing.
• Email Expert: Proven experience in lifecycle marketing and email campaign management in a fast-paced, high-growth environment.
• Customer-Driven: Strong understanding of customer segmentation, personalization, and email automation tools (ideally with Iterable).
• Data-First: Strong data analysis skills and experience working with cross-functional teams to derive actionable insights.
• Editor & Writer: Excellent written and verbal communication skills, with a knack for editing, tweaking, and finding compelling messages.
• Detail-Oriented: Ability to manage …