Lifecycle Marketing Manager - London, England, United Kingdom

About Save My Exams

Save My Exams is a rapidly growing EdTech business on the lookout for an ambitious Lifecycle Marketing Manager to lead our customer lifecycle management efforts. This role is a critical part of our growth strategy, so if you’re interested in being at the beating heart of a dynamic scale-up, read on.

Reaching up to 2m monthly active users and with more than 100,000 paying members, all while being bootstrapped and profitable, we’re looking for a passionate customer lifecycle expert to join our team (reporting to the Head of Marketing) and take our customer lifecycle management to the next level

We like to think we are the most exciting tech company in Europe you’ve never heard of. So, if you’re interested in rapid, profitable growth, and the chance to disrupt a $7tn+ market by improving the lives of millions of students every year, then this could be the role for you. 

Check out our Trustpilot.

The Role

To love this role, here’s the type of person you are:

• You have experience setting up CRM/customer lifecycle marketing campaigns from scratch with a particular focus on automated email campaigns
• You have a deep understanding of CRM analytics, including defining success metrics, forecasting performance, implementing A/B tests, and running impact analyses
• You’re comfortable creating emails and writing copy with a strong focus on delivering value for  our customers
• You are aware of latest CRM best practices and are familiar with modern CRM/customer lifecycle platforms (e.g. Braze, Iterable, ActiveCampaign)
• You have a good understanding of all technical aspects of CRM
• You had exposure to CRM beyond email, e.g. push notifications & SMS
• You have an unwavering focus on driving meaningful outcomes
• You enjoy working in a small but dynamic company, with the ambiguity, pace and opportunity that comes along with it

This is the role for you if:

• You have a ruthless focus on using data to get the most out of our customer lifecycle campaigns
• You are positive, proactive, and open-minded
• You take pride in the quality of your work and have exceptionally high attention to detail
• You’re a team player, comfortable working with others and independently, holding yourself and others accountable
• You are passionate about education and are excited to be part of a company that impacts millions of students all over the world
• You embrace critical feedback and always seek opportunities to reflect on your performance

Your Responsibilities

• Own the end-to-end customer lifecycle by activating, converting & engaging users, and increasing retention
• Take ownership of our customer lifecycle strategy and execution, gaining a deep understanding of our customers, as well as market and competitors to identify how best to deliver value to our users
• Improve our opt-in strategy  to continuously increase the reach of our customer lifecycle campaigns
• Ideate and build emails and new automations from scratch, including writing copy and liaising with designers & copywriters where needed to produce the most engaging content possible
• Own the email calendar to ensure we double down on any opportunities throughout the year in line with seasonal trends
• Define, analyse, and report on metrics that inform how much impact our customer lifecycle campaigns are having on all parts of the user journey
• Implement a data-driven customer segmentation plan to ensure we’re targeting our users with the most relevant content possible
• Foster a continuous test and learn approach to our customer lifecycle strategy to optimise the performance of our campaigns and gain invaluable insights
• Be the go-to customer lifecycle & CRM person for the company
• Maximise the value of our revision and Marketing content through CRM campaigns
• Own the technical set-up of our CRM systems and collaborate with the engineering & data teams when needed
• In the future, identify gaps where additional support may be required and hire, train, and manage additional customer lifecycle team members to achieve our ambitious goals

Requirements

Hopefully, you’ll have some or all of the following:

• A true expert when it comes to all aspects of customer lifecycle management
• Experience playing a leading role in the CLM or CRM function at a growing business
• Willing to get your hands dirty while also working on strategy
• Comfortable working in small cross-functional teams, working across Marketing, Content, Product, and Data
• Motivated by being a key stakeholder in a small but rapidly growing business

Some extra skills and experiences that would be great:

• Scale-up background, working for a fast-growing B2C brand

Benefits

Working for a fast-growing education company is a rare opportunity. Our roles are challenging, but working for a highly collaborative and fully remote company comes with amazing advantages and opportunities.

Here’s what we offer:

• Competitive annual salary of £50,000 - £70,000 dependent on experience & skills
• Remote, flexible working. There’s no hard start or end to our working day, and you can work from home or wherever you want! We’re largely UK based but have team members working from all over the world
• Competitive annual salary, dependent on experience & skills.
• Profit share bonus (paid annually)
• 28 days of annual leave plus UK public holidays
• Pension contribution
• The opportunity to become a part of our highly motivated team with opportunities for career growth and progression. We’re a diverse, talented, and friendly bunch who absolutely love (really love!) what we do
• The chance to develop new knowledge and skills - we’re always learning and we’ll support you to do the same with a personal Learning & Development budget of £500 every year
• A people-first culture - we’re driven to work hard but we also have fun, with weekly Zoom fitness classes and whole company coffee coolers, as well as quarterly get-togethers in person

The Process

If all of this sounds like what you would love to be doing, we can’t wait to hear from you! So that you know what to expect from us, our hiring process usually involves the following stages:

• Application form
• Phone screen
• 30-minute video call
• Home Task
• Virtual onsite
• Reference check (we would like to speak to your previous managers at this stage)

We aim to review applications regularly, and you will hear either way from us if you are progressing to the next stage within max. 2 weeks of submitting your application (but generally sooner).

Apply for this job