Lifecycle Marketing Lead, GTM

Headway’s mission is a big one - to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to take insurance and scale their practice. 

Headway was founded in 2019 – since then, we’ve grown into a diverse, national network of over 25,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series C company with over $225m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

Our Lifecycle Marketing team is building a best in class engagement engine, driving and optimizing our notification channels throughout the customer journey. We are looking for an experienced marketer who will take the lead on building lifecycle strategies to maximize provider engagement of our core product features through each stage of their journey. This role will partner closely with internal teams to  database and drive top of funnel engagement by designing and implementing new initiatives relevant to our provider audience. The ideal candidate will be customer-centric and have proven multi-channel experience attracting and acquiring and engaging a subscriber base.

You will:

• Own the lifecycle marketing strategy and execution of lifecycle marketing campaigns to drive engagement and feature adoption for active providers
• Partner with product marketing, integrated marketing, product, content, and operations teams to ensure requirements and assets are accounted for to bring lifecycle campaigns to life
• Deeply understand the customer, what motivates them, what their key pain points are across the user journey
• Proactively identify key moments and calls to action deepen provider engagement to drive feature adoption and maximize provider success across all stages of their journey 
• Map the active provider journey and create user journey flows to demonstrate the various user paths based on their engagement with key product features
• Own segmentation logic for campaigns and air traffic control to ensure the right message …