Lead, Social Strategies- Vertical Platforms

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

We’re looking for a creative, trend-focused, content strategist to join our growing Global Content + Media
team! You will be responsible for leading the development of original social video content for Tik-Tok,
Instagram Reels and YouTube Shorts. This includes ideating original content; managing creative and
production processes; managing the Tik-Tok Influencer Program, serving as client lead on shoots; and
trend-mapping in coordination with our Global Media team.

You will also plug in to key brand campaigns and support the execution of digital activations around brand
moments throughout the year. This content strategist will work alongside the other Lead, Content Strategy
roles for overseeing editorial programming of our global social handles who are responsible for always-on
engagement with our social audiences.

About You:

You have a strong POV and are an expert in vertical video platforms such as TikTok, Snapchat and Instagram
Reels. You possess extensive knowledge of the latest trends, adeptly create content for each platform,
understand the publishing process, and utilize metrics for content optimization. Additionally, you closely
follow all major sports, engaging in podcasts, message boards, and consuming various forms of basketball
and football -related content in your free time.

Your Impact

Oversee and lead Under Armour’s strategy on TikTok,YT Shorts and Instagram Reels which includes managing content planning for daily publishing, in addition to vertical video platform
trends.

• Utilizing metrics …