Lead, Product Led Growth Marketing

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

To support Fivetran’s continued growth, we are building and optimizing a Self Service Motion/PLG user experience in order to automate as much revenue as possible when acquiring, activating, and expanding our smaller customers. We’re looking for a Lead, PLG Marketing who will set and drive the multi-channel marketing strategy for Fivetran’s Self Service Motion.

You will lead cross-functional teams in delivering on that strategy, working closely with Product, Marketing, Analytics, and Operations teams to drive user acquisition, conversion, adoption, usage, retention, and expansion.

In this role, you’ll join a small-but-mighty, high-impact, and high-visibility PLG leadership team. Our PLG leadership team is data-driven, always has a pulse on new areas of opportunity, and breaks down silos to test, learn, and iterate as quickly as possible.

This is a full-time position based out of our Denver, CO or Oakland, CA offices or remotely in the US.

Technologies You’ll Use

Marketo, Heap, Chameleon, Salesforce, Looker

What You’ll Do

• Support the vision and direction for PLG marketing by developing and delivering the strategy for multi-channel lifecycle programs to drive engagement, adoption, and retention for signups, free plan, and self-service customers. 
• Continuously test, monitor, and refine marketing programs to increase conversion, customer engagement and growth. You will be responsible for designing and developing the product led motion from acquisition to activation, onboarding, usage, monetization and expansion including determining the right activities that accelerate top of funnel acquisition and high conversion rates from each phase to the next.
• Collaborate to mobilize resources from our global marketing teams, including PR, social media, digital marketing, field marketing, product marketing, and operations.
• Work closely with Analytics and Data Science teams to identify new segments, drive program and funnel conversion, and optimize the customer journey.
• Develop targeted messaging and positioning for product-led growth initiatives. Create compelling content that resonates with audience pain points and drives action.
• Contribute insights and requirements for product experiments roadmap and PRD creation. 
• Build and maintain strong relationships to ensure alignment on goals, objectives, and resource allocation. Regularly deliver updates and recommendations to senior leadership and cross-company stakeholders.
• Stay current on industry trends, competitive landscape, and best practices in product-led growth, informing and adapting our approach as needed.

Skills We’re Looking For

• Experience in product-led growth marketing within the SaaS or technology industry
• Proven track record of implementing successful PLG strategies and driving growth
• Strong analytical skills and proficiency in using data-driven insights to inform marketing decisions
• Adept at creating compelling marketing programs and content that resonate with target audiences
• Strong knowledge of audience segmentation, A/B testing, multivariate testing, and other testing methodologies
• Experience working in a fast-paced environment and balancing multiple high-velocity projects at a time
• Exceptional communication skills, with an ability to communicate plans and performance to a wide audience, from senior management to stakeholders.

#LI-REMOTE #LI-MC1

The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.

Perks and Benefits

• 100% employer-paid medical insurance*
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

Click here to learn more about Fivetran's Benefits by Region.

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.     

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.