Lead Analyst, Digital Analytics

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Job Description

As the Lead Analyst, Digital Analytics, you will answer important questions around conversation rate improvements, analyzing petabyte scale click stream and sales order data using tools SQL (Google BigQuery), Tableau, Python and Adobe Analytics for a top tier global organization. You will work with client leaders to understand their business problems and consult on data-driven solutions. Experience with how Adobe Data Collection events, e-vars and info impact analytics and understanding of customer journey will be important to be effective at this role.

This will also involve building complex data pipelines to process very large datasets across hundreds of features and deliver self-serve reporting capabilities using Tableau and insights and data stories in PowerPoint. You will consult on leveraging automation and data science to scale proactive identification of anomalies in data and analytics.

Typical problem statements involve (a mix of) measuring impact of interventions on site and app experience across search browse and conversational journeys and developing intuitive data stories to form hypothesis on around improvements in experiences on the eCommerce website, app and/or improvements in data collection and data engineering strategies.

You will manage projects and track them end to end with regular proactive interaction with senior client stakeholders, use forums such as Slack and teams to enhance understanding of the data, data processes and analytical approach to accelerate the journey from questions to answers.

To crush this role, you will need technical knowledge to obtain data-driven solutions, and consulting experience to perform problem inquiry and summarize analytical outcomes, to present insights to senior leaders driving actionability and influence.

This is a remote position reporting to Modeling and Data …