Jr. Conversion Rate Optimization (CRO) Strategist

**This position can be hybrid at one of our offices (Raleigh, NC or Costa Mesa, CA) or fully remote.**

HEY YOU!!

Did we just get your attention?! Well shoot, we're gonna do our best to not waste your time. ⚡️

KlientBoost is a Performance Marketing Agency based out of Costa Mesa, CA. We have offices in California and North Carolina, employees in 15 different states as well as Canada and the UK. We currently offer PPC, SEO, CRO, Data Ops and Performance Creative services for our clients. We love Marketing, working hard and doing it all with good people -- interested? Let's tell you about what we need...

About the role

The CRO Strategist plays a pivotal role in maximizing client conversion rates and ROI. They manage and optimize landing pages, aligned with the Paid Media team’s advertising campaigns, to accelerate growth for our clients. Additionally, they develop and execute comprehensive experimentation strategies across client websites, implementing A/B testing, user journey optimization, and data-driven improvements. By analyzing user behavior and conversion metrics, they identify opportunities to enhance user experience and drive meaningful business outcomes across diverse industry verticals. Their expertise helps transform visitor traffic into qualified leads and customers, delivering measurable growth and return on investment for our clients.

Essential Functions

1. The majority of your time will be spent on CRO Strategy for your book of clients. You will be responsible for understanding their business goals and developing a strategy to achieve that goal. You will do this through user behavior analysis, development of experimentation strategy, and split testing. (50%)
2. Internal Communications: For each client, you will be working alongside an Account Manager and several other Strategists for other services (Paid, SEO, and Creative). A big part of success comes from high-quality internal communications. You will use Asana, Slack, video calls, and email to make strategic decisions and share progress. (20%)
3. Client Communication: While the primary responsibility of client communication lies with the Account Manager, you will need to be able and comfortable presenting your work and results to the client on Zoom, Email, or Slack. Building relationships with the clients is key to longstanding relationships with our clients and each member of the team plays a part in that. (15%)
4. Scope Expansion: As a well-rounded marketer, you will be able to see areas of opportunity for clients and give insight on potential expansion opportunities. You will work with the rest of the team to deliver these areas of opportunity to the client and work to secure an Upsell or Scope Expansion. (10%)
5. Develop Skills: You will explore new tools and methods of performing qualitative and quantitative user research that help our clients achieve their goals. (5%)

Qualifications

1. Previous CRO experience preferred (Landing page optimization, split testing, conversion-focused copywriting). Would also consider previous UX design or research experience.
2. Agency Experience is a plus.
3. Web Design principals familiarity is a plus.
4. Experience Working in the following Platforms: 
5. 1. Unbounce and Convert (or similar)
   2. Crazy Egg (or similar)
   3. Google Analytics
   4. Asana (or similar)
6. 0-2 Years of Experience
7. Bachelor’s Degree in UX Research, Web Design (or similar) 

The knowledge, skills, and abilities listed above are typically acquired through the levels of education and experience listed.  However, any equivalent combination of education and/or experience, which provide an applicant with the listed knowledge, skills, and abilities to perform the essential duties and responsibilities of the job, is acceptable.

Benefits

🏥 100% Coverage of Benefits (Health, Vision, Dental, Life) on the Base Plan
👨‍👩‍👧‍👦 Options to add on FSA Medical Care, Accident and other Life insurances at an additional cost
💰 401K - Match coming soon!
🏖 Unlimited PTO
🏡 Work-From-Home / Hybrid Options
🏋🏾‍♀️ Wellness Allowance ($100 reimbursed for a wellness benefit: gym membership, chiropractor, therapy, pickleball court rental etc.)
🌮 Lunch Covered on Fridays (catered for in person employees, $100/month for remote friends!)
🍿 Stocked fridges and pantries at the offices
📚 Conference/Education Allowance - Up to $1,000 a year

Here's what we promise you: 
🙌 We want to build something we're proud of and help you develop in your career.
🙌 We're committed to developing our skills, continuous improvement and G.R.O.W.T .H.:

• Goal Driven - oriented towards achieving goals for clients, KB and yourself
• Resourceful - effectively solve problems, adapt to challenges, and utilize available  resources to contribute to the agency’s success.
• Optimistic - Embodying a can-do attitude & forward thinking mindset that fosters productivity, morale & collaboration
• World Class - Consistently delivering high quality results that drives innovation & proactive problem solving
• Transparent - Openly sharing information, being accountable and fostering a culture of trust and integrity within the agency
• Happy & Healthy - Commitment to foster a workplace that promotes holistic wellbeing that drives feeling supported, valued, energized, and productive

🙌 We are adaptable and nimble - working to adapt to an ever changing marketing landscape

🙌 We want you to succeed and grow in your craft - we're here to support you along the way

🙌 We promise that as KlientBoost gets better and grows, you'll see the benefits, too.

So if you’ve made it this far then you should definitely apply right now! We can’t wait to talk with you! 🎉

Environmental Conditions
1. Indoors
2. Sitting at desk for extended periods of time

Physical Demands
1. Typing
2. Video Calls
3. Sitting for extended periods of time