Integrated Marketing Manager

About the team

The StreetEasy Marketing team is responsible for attracting, engaging and nurturing home shoppers, as well as connecting them with our outstanding network of agents to provide a guided experience that enables more people to make New York City home! Our Director of Integrated Marketing is looking for a Marketing Manager to lead integrated campaigns that strengthen StreetEasy’s brand.

About the role

Are you a marketing professional with a passion for NYC real estate and an interest in captivating audiences? As the StreetEasy Integrated Marketing Manager, you'll be instrumental in driving forward brand activations, campaigns and always-on brand efforts! This role will lead the ideation and execution of evergreen campaigns built on a deep understanding of buyer personas and pain points.

Key efforts will include multi-channel campaigns to engage buyers across StreetEasy operated channels. The Integrated Marketing Manager will support the StreetEasy brand presence across owned and operated channels as well as paid efforts (digital, social) in partnership with the Marketing, Media and Communications teams.

Key Responsibilities

• Develop ideas, plan and manage execution of new cross-channel campaigns to activate and engage target SE customer segments throughout their journey, including seasonal moments (buying, renting, selling season).
• Facilitate strategic and tactical planning for seasonal campaigns, built around the buyer or renter journey.
• Manage campaign asset development and trafficking in partnership with internal creative team and external creative agency where relevant.
• Track and report evergreen campaign results that ladder up to StreetEasy business goals.
• Effectively communicate plans and results to key stakeholders. throughout the campaign planning process.
• Partner closely with Insights, Marketing Strategy and Marketing Operations to become an expert on target audiences to allow for campaigns to effectively breakthrough across key channels.
• Ownership of campaigns surrounding StreetEasy’s NY advocacy efforts that will reach both consumers and partners in 2025 and beyond.
• Ideate and execute in-person and digital activations for target personas (e.g. First Time Buyers, agents, landlords) and oversee on-the-ground event efforts and any management of contractors or agencies.
• Oversee branded material (swag) development from ideation to sourcing to production and inventory management for consumers and partners.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $105,900.00 - $169,100.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• 8+ years of Integrated Marketing experience with a Bachelor’s degree; or 6+ years of experience with a Master’s degree
• Experience conceptualizing and managing multiple 360 full-funnel marketing campaigns, with channels including paid media and off-line activations, and experiential
• Demonstrated understanding of cross-channel campaign measurement levers
• Proactive, detail-oriented, creative and high-energy team player
• Shown insights driven problem solver and creative thinker
• Excellent oral and written communication skills
• Proven self-motivated professional with a strong work ethic
• Comfort working in fast paced environments and working through ambiguity

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.

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