Integrated Marketing Manager - Product Campaigns

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

Upwork is seeking an Integrated Marketing Manager to drive breakthrough product marketing campaigns that span the marketing funnel. Reporting to the Senior Manager of Integrated Marketing, this role will lead the day-to-day execution of go-to-market (GTM) strategies for Upwork’s product launches, ensuring they drive awareness, engagement, and business impact. The ideal candidate has experience in product marketing or integrated campaign management, is skilled at working cross-functionally, and thrives in a fast-paced, data-driven environment. This role requires a strategic mindset, strong storytelling abilities, and a deep understanding of how to bring products to market through integrated campaigns.

Responsibilities

• Manage the development and execution of integrated product marketing campaigns that drive brand awareness, engagement, and consideration at every stage of the marketing funnel.
• Manage campaign planning and execution, ensuring all deliverables are aligned to business objectives, are on time, and optimized for performance.
• Serve as a liaison with product and product marketing teams to ensure product accuracy, oversee product messaging, and drive the development of microsites to support go-to-market initiatives.
• Support marketing brief development, ensuring clarity in objectives, audience insights, and strategic alignment across all stakeholders.
• Collaborate closely with cross-functional teams including Product Marketing, Brand, PR, Content, Social, Lifecycle Marketing, Paid Media, and Analytics to drive cohesive GTM strategies that maximize the reach of our integrated campaigns.
• Maintain and oversee integrated marketing calendars, tracking key milestones, go-live dates, and any shifts in timing while ensuring clear communication across teams.
• Analyze post-campaign performance, delivering insights and strategic recommendations to optimize future campaigns and refine GTM approaches.
• Leverage consumer and industry research to inform campaign strategy, messaging, and execution.
• Be a champion of Upwork’s brand and products, ensuring that messaging and storytelling align with Upwork’s mission and resonate with our customers.
   

What it takes to catch our eye

• 6-8+ years experience in marketing, preferably in integrated marketing or product marketing roles within the tech industry. 
• Strong track record of managing integrated campaigns, launching products successfully, and driving measurable impact through marketing.
• Strategic thinker with experience in writing marketing briefs and collaborating with cross-functional teams to ensure execution aligns with objectives. 
• Understanding of marketing channels and how to best activate them for product campaigns.
• Data-driven mindset, with the ability to leverage insights and analytics to inform decision-making and campaign optimizations.
• Excellent communication and project management skills, adept at prioritizing tasks in a fast-moving environment. 
• Highly organized, with a passion for process improvement and campaign execution excellence.
• Proficiency in Google Workspace and Slack, with bonus experience in Asana or other project management tools.
• Proactive, solution-oriented approach, with a curious mindset that inspires teams and fosters collaboration.  

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals. While we have physical offices in San Francisco and Chicago, currently we also hire full-time employees in 19 states in the United States.

At the core of our vibrant culture are shared values that form the foundation of our organization. These values revolve around trust, risk-taking, customer focus, and excellence. Our overarching mission is to create economic opportunities so that people have better lives. We foster an environment where individuals are encouraged to bring their authentic selves to work, nurturing personal and professional growth through development opportunities, mentorship programs, and participation in Upwork Belonging Communities.

We take pride in providing exceptional benefits to our employees. These include comprehensive medical insurance coverage for both you and your family, unlimited paid time off, a 401(k) plan with matching contributions, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. To explore these benefits in detail, as well as gain insights into our company values, working principles, and the overall employee experience, we invite you to visit our Life at Upwork page.

Check out our Careers page to learn more about the employee experience.

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Additionally, a criminal background check may be run on a candidate after a conditional offer of employment is made. Qualified applicants with arrest or conviction records will be considered in accordance with applicable law, including the California Fair Chance Act and local Fair Chance ordinances.

The annual base salary range for this position  is displayed below. The range displayed reflects the minimum and maximum salary for this position, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.

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