Integrated Marketing Manager, Audience Development

POS-26817

Overview

We are seeking a dynamic and results-driven integrated marketing manager to oversee audience development for the Marketing vertical including brands like Masters in Marketing and Marketing Against the Grain. 

This role is essential in driving the discovery of our content, introducing our content to new and qualified audiences, and converting new viewers into loyal newsletter subscribers. 

The ideal candidate will be an integrated marketing strategist with a proven ability to research, plan, and execute multi-channel marketing strategies that deliver measurable results. 

In this role, you'll get to:

• Audience Research & Insights:
  • Partner with the Growth teams to conduct comprehensive market research to understand audience behavior, preferences, and trends.
  • Analyze data to identify new audience segments and opportunities for growth.
  • Provide actionable insights to inform marketing strategies and editorial direction.

• Strategic Planning:
  • Develop and implement a holistic marketing strategy that aligns with our brand goals and drives audience growth.
  • Collaborate with Creative and Media Buying teams to create cross-channel marketing plans, including paid, earned, and owned channels. 
  • Develop a PR strategy in partnership with the Partnerships and Creator teams to amplify our reach.

• Channel Strategy & Execution:
  • Design and execute “always-on” distribution strategies across web, email, and social media channels to ensure continuous audience engagement.
  • Plan and manage tentpole campaigns that create key moments throughout the year.
  • Partner with the Content & Clips team to develop all brand and promotional assets including a viz ID, social media posts, digital ads, email copy, and event signage.
  • Coordinate with cross-functional stakeholders to ensure seamless execution of campaigns and initiatives.

• Performance Measurement & Optimization:
  • Track and measure the performance of all marketing efforts against established KPIs.
  • Analyze campaign data to assess the effectiveness of strategies and identify areas for improvement.
  • Provide regular feedback to editorial and channel teams to optimize content and distribution efforts.

• Cross-Functional Collaboration:
  • Work closely with internal teams, including Creative, Media, Partnerships, and Editorial, to align marketing strategies with overall business objectives.
  • Serve as a key point of contact for all audience development initiatives, ensuring clear communication and collaboration across departments.

We are looking for people with:

• Proven track record of developing and executing successful multi-channel marketing strategies.
• Strong analytical skills with experience in data analysis and performance measurement.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Experience with digital marketing tools and platforms, including social media, email marketing, and web analytics.
• Creative thinker with a strategic mindset and a passion for audience engagement.

Cash compensation range: 70000-105000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Overview

We are seeking a dynamic and results-driven integrated marketing manager to oversee audience development for the Marketing vertical including brands like Masters in Marketing and Marketing Against the Grain. 

This role is essential in driving the discovery of our content, introducing our content to new and qualified audiences, and converting new viewers into loyal newsletter subscribers. 

The ideal candidate will be an integrated marketing strategist with a proven ability to research, plan, and execute multi-channel marketing strategies that deliver measurable results. 

In this role, you'll get to:

• Audience Research & Insights:
  • Partner with the Growth teams to conduct comprehensive market research to understand audience behavior, preferences, and trends.
  • Analyze data to identify new audience segments and opportunities for growth.
  • Provide actionable insights to inform marketing strategies and editorial direction.

• Strategic Planning:
  • Develop and implement a holistic marketing strategy that aligns with our brand goals and drives audience growth.
  • Collaborate with Creative and Media Buying teams to create cross-channel marketing plans, including paid, earned, and owned channels. 
  • Develop a PR strategy in partnership with the Partnerships and Creator teams to amplify our reach.

• Channel Strategy & Execution:
  • Design and execute “always-on” distribution strategies across web, email, and social media channels to ensure continuous audience engagement.
  • Plan and manage tentpole campaigns that create key moments throughout the year.
  • Partner with the Content & Clips team to develop all brand and promotional assets including a viz ID, social media posts, digital ads, email copy, and event signage.
  • Coordinate with cross-functional stakeholders to ensure seamless execution of campaigns and initiatives.

• Performance Measurement & Optimization:
  • Track and measure the performance of all marketing efforts against established KPIs.
  • Analyze campaign data to assess the effectiveness of strategies and identify areas for improvement.
  • Provide regular feedback to editorial and channel teams to optimize content and distribution efforts.

• Cross-Functional Collaboration:
  • Work closely with internal teams, including Creative, Media, Partnerships, and Editorial, to align marketing strategies with overall business objectives.
  • Serve as a key point of contact for all audience development initiatives, ensuring clear communication and collaboration across departments.

We are looking for people with:

• Proven track record of developing and executing successful multi-channel marketing strategies.
• Strong analytical skills with experience in data analysis and performance measurement.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Experience with digital marketing tools and platforms, including social media, email marketing, and web analytics.
• Creative thinker with a strategic mindset and a passion for audience engagement.

Cash compensation range: 70000-105000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers. 

If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot. 

By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information. 

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