Integrated Marketing Lead

Headway’s mission is a big one - to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to take insurance and scale their practice. 

Headway was founded in 2019 – since then, we’ve grown into a diverse, national network of over 30,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series C company with over $225m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

Our Integrated Marketing & Campaigns team is building a best in class B2B marketing engine. Reporting to the Senior Manager, Marketing Campaigns, you will help define and build strategies for us to reach specific segments of mental health providers. You’ll be a data-driven B2B marketer who infuses the voice of the customer into creative marketing programs to grow our mental health provider network. The ideal candidate has experience dreaming, planning, launching, and determining success of marketing programs that drive direct-response goals. The Integrated Marketing & Campaigns team is just getting started and we’re excited for you to help shape where we’re going.  

You will:

• Build and manage full-funnel marketing programs that resonate with specific audience segments of mental health providers 
• Own an audience lead target and identify new channels, campaigns, and evergreen marketing programs to reach the target – in partnership with sales 
• Research audience segments to develop messaging and positioning tests that resonate
• Build and manage a calendar of regular marketing programs to attract, engage, and convert target audience 
• Partner closely with business unit sales team and leaders to connect marketing programs 
• Be the voice of this audience in internal planning and manage audience segment GTM across marketing channel and sales partners
• Create and document repeatable process that make our campaign go to …