Insights Lead Analyst

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

What you’ll be doing:

• Analytics Strategy: Create and lead the analytics strategy for an account. By learning client businesses and understanding their media strategy, you will lead the development of annual learning agendas, testing and analysis roadmaps, and support thought leadership as required. You should be able to anticipate and recommend what methods are necessary to comprehensively measure media and tie results back to bottom line driving outcomes, as well as what methods are necessary to test and assess current tactics plus channel expansion. 

• Data Analysis & Reporting: Maintain a strong working knowledge of quantitative methods and statistics, and propose tests and analysis on an ongoing basis. Lead the overall building of analytical capabilities and solutions (segmentation, modeling, campaign evaluations, etc.). Stay abreast of technological and industry developments related and provide appropriate suggestions to your clients. Complete appropriate quality control procedures for analysis, reporting and data visualization for accuracy. 

• Collaboration: Lead relationships with cross-functional teams daily execution of analytics projects & initiatives. Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical difficulty. 

• Client Communication: Leverage story-telling skills to deliver insights that are clear, concise and useful. Understand client key words and indicators …