Insights Analyst

Company Description

ICUC is a team of creatives, strategists, content creators and social media managers working directly with brands to deliver first-class, social media expertise, helping our clients to bring their brand stories to life.   

You can become a part of a fast-paced, exciting, and fun work environment, all from the comfort of your own home – ICUC is a fully remote company and has been since day one. Our mission is to remind the world that there are humans behind brands. That does not only apply to our clients and social media communities but first and foremost to the workplace. Our culture is built on a foundation of collaboration, responsibility, and trust, meaning you will be recognized for your hard work and achievements. We believe in supporting a progressive culture that allows you to feel at home, enjoy equal opportunities, and grow with us. At ICUC we achieve things together, as a team.   

Job Description

Position Overview:

In the role of an Insights Analyst, you will be responsible for harnessing the power of social media data to translate complex insights into impactful narratives. You'll leverage your expertise in data storytelling to uncover how social media directly influences a business's brand performance. We seek a highly adaptable and results-oriented analyst who thrives in a fast-paced virtual environment. You'll possess a strong foundation in social media data analysis, coupled with a keen ability to learn new tools and methods to stay ahead of the curve. This role demands both independent initiative and collaborative spirit, as you'll work closely with the team to deliver actionable social media insights to our clients. 

Responsibilities:

• Proactively stay abreast of current and emerging trends, best practices, and relevant information pertaining to digital marketing. 
• Collect, compile, and format large datasets from diverse social media platforms and other sources, ensuring data integrity and adherence to established data governance protocols. 
• Develop comprehensive workbooks and other documentation to support your data analysis efforts. Leverage your advanced understanding of the data to extract actionable insights that generate tangible value for the client beyond basic reporting. 
• Craft compelling reports and presentations that effectively communicate your insights to the client. These deliverables should reflect the high quality of your work and uphold the ICUC brand image. 
• Participate in quality control initiatives, data management best practices, and workflow optimization efforts. Contribute to brainstorming and other initiatives designed to elevate the quality of ICUC Insights …