Industrial Sales & Rentals Representative

Lonestar Forklift is an established and customer-focused material handling equipment dealership with 30+years of proven success and 10 branch locations in Texas. Lonestar offers new equipment, used equipment, rentals, service, parts, fleet management, and training for our loyal customers, providing comprehensive solutions for unique business needs.

With a focus on learning and continuous improvement, we are proud to invest in our people and offer a progressive and entrepreneurial work culture where you can develop and advance your career while focusing on meaningful work.  

The Opportunity

Lonestar Forklift is looking for an Industrial Sales & Rentals Representative to join our team in Fort Worth, Texas.  In this role, you will be responsible for building a customer base in your assigned territory.

Essential Duties & Responsibilities 

As the Industrial Sales & Rentals Representative for Lonestar, your key responsibilities will include:  

• Leading the sales and rental strategy in your assigned territory, including managing target customer accounts, prospecting, sales lead follow-ups, and maintaining strong relationships with existing customers
• Retaining and growing business relationships with top accounts by proactively identifying opportunities and presenting innovative solutions to customers
• Turning leads into sales, and negotiating prices to make deals
• Identifying and building relationships with decision makers within existing accounts, creating an ongoing relationship strategy
• Reviewing and providing input on target customer opportunities while ensuring alignment with the overall account strategy
• Forecasting, delivering, and adjusting accounts to ensure success against contract terms
• Coordinating with product experts to identify and capitalize on expansion and cross-selling opportunities within existing accounts
• Following up with customer on orders, quotes, and services requested
• Sourcing competitor information and analyzing competitor product offerings, applications, and pricing to overcome customer objections and guarantee sales

Required Skills & Qualifications

The ideal candidate will possess the following skills, knowledge, and competencies:  

• 2-3 years of previous direct sales experience preferred
• Post-secondary education in Sales, Business Management, or a related discipline is considered an asset
• Maintaining a valid driver’s license is required
• Working knowledge of Microsoft Office Suite, including Outlook and Excel
• Previous CRM system experience preferred
• Confident and resilient, with a willingness to continuously learn and grow
• Strong interpersonal skills and excellent communication skills
• English language proficiency required

Benefits & Perks

Lonestar Forklift is proud to offer competitive compensation and flexible benefits coverage for all eligible employees:  

• Comprehensive medical, vision, and dental benefits for you and your dependents
• Life Insurance, Short Term Disability, and Long-Term Disability – 100% employer paid
• Employee assistance programs
• 401K matching
• Ongoing professional development opportunities
• Company phone and laptop
• Company vehicle or vehicle allowance

The base pay range for this role is $40,000, plus $35,000 bridge salary and uncapped commission.

This is an onsite role based in Fort Worth, Texas.

Lonestar Forklift would like to thank all applicants for their interest; however, only qualified applicants will be contacted by Talent Acquisition for an interview. We are an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, religion, sex, national origin, disability status, veteran status, age, sexual orientation, gender identity, or any other characteristic protected by law. 

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