Industrial Sales and Rentals Representative

Lonestar Forklift is an established and customer-focused material handling equipment dealership with 25 years of proven success and continuous growth across Texas. Lonestar offers new equipment, used equipment, rentals, service, parts, fleet management, and training for our loyal customers, providing comprehensive solutions for unique business needs.

Lonestar is now an integral entity within the Venturis group of companies, an integrated and expanding network of businesses, including over 60+ branches and 1400+ employees across North America. Venturis strategically invests in visionary and values-driven organizations, with expertise in the material handling equipment industry.

In addition to our expanding dealership network, our portfolio includes complementary companies providing financing, freight and logistics, parts manufacturing, industrial parts supply, component rebuilding, training solutions, and marketing.

With a focus on learning and continuous improvement, we are proud to invest in our people and offer a progressive and entrepreneurial work culture where you can develop and advance your career while focusing on meaningful work.  

The Opportunity

Lonestar Forklift is looking for an Industrial Sales and Rentals Representative to join our team in El Paso, Texas. In this role, you will be responsible for building a customer base in your assigned territory.

Essential Duties & Responsibilities 

As the Industrial Sales and Rentals Representative for Lonestar, your key responsibilities will include:  

• Lead the sales and rental strategy in your assigned territory, including managing target customer accounts, prospecting, sales lead follow-ups, and maintaining strong relationships with existing customers
• Retain and grow business relationships with top accounts by proactively identifying opportunities and presenting innovative solutions
• Turn leads into sales, and negotiate prices to make deals
• Identify and build relationships with decision makers within existing accounts, creating an ongoing relationship strategy
• Review and provide input on target customer opportunities while ensuring alignment with the overall account strategy
• Forecast, deliver, and adjust accounts to ensure success against contract terms
• Coordinate with product experts to identify and capitalize on expansion and cross-selling opportunities within existing accounts
• Follow up with customers on orders, quotes, and service requested; undertake activities to guarantee the sale, such as sourcing competitor information and analyzing competitor product offerings, application, and pricing to overcome client objections

Required Skills & Qualifications

The ideal candidate will possess the following skills, knowledge, and competencies:  

• 1-2 years of previous direct sales experience preferred
• Post-secondary …