Healthmerch - Email Marketing Specialist

Hi, I’m Benjamin, founder of HealthMerch! 

Click here to watch a quick video:
https://youtu.be/4Hr-Wp8sWCI 

At HealthMerch, we’re passionate about spreading health awareness through creative, customized merchandise.

We have two main businesses: the first provides promotional items like pens, bags, and sweatshirts tailored to health organizations, helping them connect with their communities. Our second business focuses on promoting safe practices with custom-branded condoms for sexual health campaigns.

Our mission is to be the go-to partner for health organizations by providing quality products that make a real impact.

We’re building out our marketing team, and if you’re someone who loves a challenge and wants to make a difference, we’d love for you to join us!

We’re looking for an Email Marketing Specialist with a knack for crafting campaigns that engage, convert, and nurture relationships. You’re someone who’s both creative and data-driven, able to analyze performance and make adjustments to keep our email strategy on point.

Here’s what you’ll do:

📧 Develop and launch cold email outreach campaigns

📈 Design nurture sequences to guide leads from interest to loyalty

💌 Segment audiences to ensure personalized, targeted messaging

📅 Maintain an email content calendar in sync with sales cycles

🛒 Execute abandoned cart recovery strategies to boost revenue

🎨 Collaborate with design, sales, and marketing on content creation

📊 Analyze performance data and refine strategies accordingly

🧪 Run A/B tests to optimize engagement rates

Working Hours ⏰: This is a full-time position on Eastern Standard Time (EST) with at least 6 hours of overlap with our team each day.

Requirements

To excel in this role, you need to have:

✅ 5+ years of email marketing experience
✅ Strong strategic and analytical mindset
✅ Excellent copywriting and content creation skills
✅ Proficiency in audience segmentation and personalization
✅ Project management skills with attention to detail
✅ Tech-savvy, familiar with CRM tools like HubSpot or Klaviyo
✅ Adaptable and curious about email marketing trends

Brownie Points for:
⭐ Basic design skills with tools like Adobe, Canva, or Figma
⭐ Experience with A/B testing and video editing
⭐ Familiarity with SEO or content marketing
⭐ Knowledge of social media and PPC campaigns
⭐ Background in e-commerce or B2B marketing
⭐ Passion for health awareness and making a difference

You’re a creative thinker with a strategic approach, highly organized, and proactive. Your ability to collaborate and take charge when needed makes you a natural leader. If …