Head of Referral Marketing
Remote
Headwayâs mission is a big one - to build a new mental health care system everyone can access. Weâve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.Â
1 in 4 people in the US have a treatable mental health condition, but the majority of providers donât accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to take insurance and scale their practice.Â
Headway was founded in 2019 â since then, weâve grown into a diverse, national network of over 30,000 mental healthcare providers across all 50 states who run their practice on our software. Weâre a Series C company with over $225m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, and Health Care Service Corporation.
We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.
As our Head of Referral Marketing, youâll play a pivotal role in our mission to revolutionize the therapy healthcare marketplace. Youâll be responsible for creating predictable and sustainable growth through our referral program and word of mouth channels. Youâll oversee the end to end referral user journey, orchestrating a mix of multi-channel referral marketing, product experience, data analytics, and sales enablement. Youâll lead a growing team of marketers, fostering a culture of high velocity experimentation and learning.
You will:
- Be responsible for top of funnel provider growth from referrals; orchestrating the growth strategy across customer insights, data analytics, and marketing channels to create predictable and sustainable top of funnel growth from provider referrals
- Lead and inspire a team of marketers, providing organizational structure and fostering a culture of innovation and learnings
- Craft a multi-channel campaign plan for referrals, optimizing existing channel tactics and introducing emerging trends through high velocity experimentation
- Be accountable for pipeline targets from referrals, reporting out performance and insights to Headwayâs executive team
- Partner closely with analytics and finance to own the inputs for the referral programâs growth models, building an intuition around growth levers and identifying new methods to test
- Identify new ways to use market research and analytics to deeply understand provider needs and ways to evolve the referral programâs âŚ
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RestrictionsRemote
Benefits/Perks13 paid holidays 16-week parental leave Carrot Fertility annual reimbursement and membership Employee Assistance Program Equity Compensation Flexible PTO Innovative Culture Meaningful experience Meaningful work Paid holidays Parental leave Remote work Therapy Reimbursement Training and professional development Vision coverage
Tasks- Lead marketing team
Analytics Customer insights Data & Analytics Data Science Enablement Experimentation Growth Strategy Healthcare Leadership Marketing Marketing Analytics Market Research Multi-channel Marketing Organizational Reporting Sales Sales enablement Science Spark
Experience10 years