Head of Referral Marketing

Headway’s mission is a big one - to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to take insurance and scale their practice. 

Headway was founded in 2019 – since then, we’ve grown into a diverse, national network of over 30,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series C company with over $225m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

As our Head of Referral Marketing, you’ll play a pivotal role in our mission to revolutionize the therapy healthcare marketplace. You’ll be responsible for creating predictable and sustainable growth through our referral program and word of mouth channels. You’ll oversee the end to end referral user journey, orchestrating a mix of multi-channel referral marketing, product experience, data analytics, and sales enablement. You’ll lead a growing team of marketers, fostering a culture of high velocity experimentation and learning.

You will:

• Be responsible for top of funnel provider growth from referrals; orchestrating the growth strategy across customer insights, data analytics, and marketing channels to create predictable and sustainable top of funnel growth from provider referrals
• Lead and inspire a team of marketers, providing organizational structure and fostering a culture of innovation and learnings
• Craft a multi-channel campaign plan for referrals, optimizing existing channel tactics and introducing emerging trends through high velocity experimentation
• Be accountable for pipeline targets from referrals, reporting out performance and insights to Headway’s executive team
• Partner closely with analytics and finance to own the inputs for the referral program’s growth models, building an intuition around growth levers and identifying new methods to test
• Identify new ways to use market research and analytics to deeply understand provider needs and ways to evolve the referral program’s …