Head of Marketing

Go Vocal, a global impact SaaS scale-up, is looking for a purpose-driven Head of Marketing who is passionate about digital democracy to lead our marketing strategy, grow our international presence, and strengthen our global brand as we scale to 1,000+ cities within three years. You’ll align team efforts with business goals, lead our marketing team, and position Go Vocal as a thought leader in digital civic engagement.

What will you do?

Drive our marketing strategy

• Develop, execute, and optimize a growth-focused strategy in collaboration with the GTM Lead.

• Use data-driven insights to refine and optimize campaigns and track key SaaS KPIs.

Lead the marketing team

• Guide and mentor a team of four, fostering creativity, experimentation, and collaboration.

• Enable your team to execute with agility and innovation.

Strengthen our global brand

• Position Go Vocal as a thought leader in participatory democracy.

• Strengthen brand messaging and visual identity by creating impactful campaigns

Requirements

Who you are?

• You have 5+ years of hands-on marketing experience, with a strong focus on execution.

• You have 3+ years of team management experience in B2B SaaS.

• You are a hands-on leader who embraces experimentation and data-driven iteration.

• You are a strategic thinker with a data-driven approach to optimizing SaaS KPIs.

• You are tech-savvy and analytical, with expertise in SEO, SEA, and automation.

• You have experience in or a strong affinity for the public sector and digital democracy.

• You are a relationship builder who loves to collaborate effectively across teams.

• You are fluent in English; additional European languages (German, Dutch, French) are a plus.

• You preferably work in Central European Time (CET), but living in Eastern Time (ET) is not a blocker.

👉 If you don’t meet every requirement but are excited about the role, we’d still love to hear from you!

What’s in it for you?

• The opportunity to create social impact at scale in a fully remote setting.

• A key role in our international expansion as we transition to a global scale-up (50 employees today).

• A fast-paced, collaborative, and supportive work environment.

• A dynamic, international team in an exciting growth phase (10 years in, raising funds, expansion in 3-5 years).

• Competitive salary (€75,000 - €95,000 gross OTE, incl. 15% variable, and stock options, depending on experience).

• Perks: unlimited mental wellbeing support (OpenUp), Minimum 26 PTO days + quarterly Collective Fridays, sabbatical leave after 4 years, a yearly training budget, full flexibility on remote work, budget for a co-working space, yearly global meetup and more.

About Go Vocal

Our SaaS platform is used by 500+ local governments and organizations in over 20 countries, enabling two-way communication between governments and residents. Since 2015, we’ve empowered 1.5M+ people to shape their communities and gained recognition as the 'Best Social Impact Startup in Europe', featured in The New York Times and Forbes.

👉 We welcome applicants from all backgrounds, genders, experiences, and perspectives.

Ready to make an impact? Join us in shaping democracies for the digital age! Apply now!