Head of Marketing - Accounting

Head of Marketing - Accounting (M5)

Ancient documents from Mesopotamia show what is believed to be the first accounting records: notes on goods received and traded, leading to some of the earliest developments in counting and money. About a thousand years later (but still in the 4th millennium BC), the first accountants came on the scene, creating an early form of bookkeeping using clay tokens. 

While some things stand the test of time, at Mercury, we're embarking on an ambitious journey to add innovative account software alongside our beloved banking* products, to simplify finances for founders and accountants alike. And we’re looking for a Head of Marketing, Accounting, to lead the marketing efforts.

As the Head of Marketing- Accounting, you will create the strategy for scaling our accountant partner program and launching our accounting products. Both initiatives are zero-to-one projects, where you’ll need to experiment, iterate, and adapt quickly. You’ll work with our stellar marketing team—from PR to growth marketing—and partner closely with product and partnerships teams. This is a great opportunity to help Mercury grow our footprint in the accounting world and generate new revenue from transformative financial products.

*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

Here are some of the things that you’ll do:

• Set the marketing strategy for the accountant partner program (with the goal of building a scaled acquisition channel) and the accounting products; both 0 -> 1 type projects
• Dream up campaigns on accounting or for accountants, and work across marketing (PR, events, social, growth marketing) and the company (product, partnerships) to execute, iterating as you learn
• Think creatively and make a business case for further investment – community, referral programs, content… lots of room to be creative and drive impact
• Be accountable (along with partnerships and product) for Mercury growth from accountant partners and revenue from accounting products
• Be a critical voice of marketing leadership; understanding how to hit targets while staying true to the brand and putting the customer first
• Make strong, principled decisions and influence a cross-functional group to execute 

There are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of this experience:

• 10+ years …