Head of Integrated Marketing

About Rocket Lawyer   We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered. We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About the Role

Rocket Lawyer is seeking an accomplished marketing leader who has created and delivered integrated marketing campaigns that create brand love and deliver business impact. 
This leader will have a deep understanding of Rocket Lawyer’s target customers and how to design and execute breakthrough multi-channel campaigns and activations while managing project milestones and influencing teams to improve impact and scale. You will work with the best in the industry, and we need you to bring your creativity, imagination, strategic instincts and energy to this high-profile position. To be successful, you’ll need to be a strong cross-functional leader with experience developing creative, high impact programs that forge connections with new customers and strengthen relationships with existing customers. 

Responsibilities

• Be a knowledgeable authority on the audiences we support ranging from consumer to SMBs as well as the categories and industries in which we compete. Bring fresh, relevant points of view to the work at hand and build what's next
• Partner across the Growth team to craft full funnel integrated strategy and plans designed to deliver sales and engagement targets across all of Rocket Lawyer’s product lines. Correlate activations to measurement plans that yield performance results
• Bring and inspire new ideas for breakthrough activations across owned, earned, and paid marketing channels 
• Lead the execution of cohesive activation plans including always-on marketing activities, brand partnerships and SMB influencer relationships. Drive consistent experiences across all audience touch points
• Provide on-going guidance and leadership across the Growth, Product and Sales teams
• Develop content strategies with internal teams and external agencies that enable effective campaign performance in partnership with Product Marketing, Content & Design teams
• Advocate for marketing investments that create sustainable marketing impact and business growth. Partner with Finance on forecasting, ensuring accurate measurement …