Head of Growth

Blockovate is a new and ambitious marketing agency on a mission to help innovative blockchain based solutions reach their target audience.

We work with new blockchain projects and help transform their marketing efforts, ensuring their project reaches the right audience, and achieves its necessary goals.

Role

As the Head of Growth, your mission is to identify, test, and scale new marketing initiatives that drive growth for our presale projects. This role is not about managing existing channels; it’s about innovation, experimentation, and data-driven decision-making. You’ll work closely with the leadership team to bring fresh ideas to life, validate their effectiveness, and optimize strategies for maximum impact.

Key Responsibilities 

Innovation & Experimentation 

• Research and identify untapped marketing channels and growth opportunities within the crypto space. 
• Test non-traditional channels (e.g., Web3 communities, niche forums, new social platforms) to drive presale engagement.
• Innovate in areas such as referral programs, gamification, and user acquisition incentives.
  

Data-Driven Growth

• Establish clear KPIs for all experiments and measure their impact against growth objectives. 
• Leverage analytics tools to derive actionable insights and grow future initiatives. 
• Present findings and recommendations to leadership.
  

Channel Discovery

• Explore emerging platforms, technologies, and trends to stay ahead of the competition.
• Test non-traditional channels (e.g., Web3 communities, niche forums, new social platforms) to drive presale engagement.
• Innovate in areas such as referral programs, gamification, and user acquisition incentives.

Collaboration

• Partner with internal teams to align growth initiatives with overall goals.
• Work with external partners (e.g., influencers, platforms, and agencies) to trial new approaches.

Scaling Success

• Develop processes to operationalise successful tests and integrate them into the broader marketing strategy.
• Lead the transition of proven channels to relevant teams for long-term management and optimisation.

Requirements

Essential

• Proven track record of driving growth through innovative marketing strategies, preferably within crypto, fintech, or tech industries.

• Strong understanding of the crypto landscape, including presale fundraising and emerging trends.
• Expertise in experimentation and data analysis, with experience in A/B testing and iterative processes.
• A creative, entrepreneurial mindset with the ability to identify and test unconventional ideas.
• Exceptional analytical skills with proficiency in tools such as Google Analytics, Excel, and growth marketing platforms.

Preferred

• Experience launching campaigns or initiatives in Web3 communities, Discord, Telegram, or other crypto-centric platforms.
• Familiarity with blockchain technology, tokenomics, and crypto user behavior.
• Background in scaling experimental campaigns to full-fledged marketing channels.

Benefits

• £75,000 - £85,000 depending on experience
• Remote working policy - Work from the office, at home, or a combination of both

• 33 days holiday (inclusive of bank & public holidays) plus an additional day for every year worked
• Quarterly team socials
• Working from home budgets
• Employee referral program
• Company pension scheme

Perks of working with us

• You'll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do
• We offer a place for you to take ownership of your work and grow within the business
• Everyone is valued, listened to and recognised as contributing in their own way to the company's success
• We have a great work-hard play-hard culture, so expect lots of team socials!