Head of Content Marketing - Velocity Black (Remote)
McLean, VA, United States
Velocity Black, a Capital One company, harnesses the power of technology, the warmth of human experts and the convenience of the latest interfaces to help high-performance people actualize the full potential of their lives.Ā
From access to the hottest restaurants to guaranteed upgrades at the worldās finest resorts, our concierge team is available 24/7/365 via our proprietary app to support our customers and fulfill their requests. It's concierge, reimagined for the digital age.
What unites us are the values we share: the relentless pursuit and celebration of excellence, actualizing the full potential of our lives, and impacting the world in a positive way.
Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas ā and are routinely recognized as one of the best companies to work for.
Velocity Black is looking for a Director to join our team as Head of Content Marketing.
The successful candidate will lead Velocity Blackās content marketing globally. The role will involve defining the content marketing strategy, leading a talented team, managing and deploying budget, and working very closely with our Head of Brand Marketing to maximize the content opportunity across all our marketing activities. They will be responsible for all content produced and the distribution strategy for that content; from in-app content for members to stimulate requests and engagement, to significant and ambitious public marketing campaigns and everything in between. They will be responsible for core content marketing metrics that contribute to Velocity Blackās growth and brand perception.
What Youāll Do:
Develop and launch Velocity Blackās content strategy in support of business objectives, and ensure they live up to our brand promise.
Develop an integrated content marketing and social media framework across Velocity Blackās existing member base and target relevant audiences, working with internal and external partners including social media, brand marketing and strategy, paid media, analytics, operations, member growth, engagement, legal ā¦
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Career development opportunities Cash bonuses Culture of belonging Diversity and Inclusion Diversity and inclusion focus Dynamic environment Dynamic work environment Medical Vision
Tasks- Analysis
- Develop
- Develop content strategy
- Integration
- Technology
- Testing
Analysis Analytics Brand marketing Budget management Collaboration Communications Compliance Concierge Content Marketing Content Strategy Digital Marketing Editorial management Excel Integration Marketing Marketing Strategy Market Research Research SEO Social media Stakeholder engagement Team Leadership
Experience5 years
EducationBusiness Administration Marketing Master's Military experience
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9