Growth Marketing Manager, SEM
Remote - United States
SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude weâre simplifying and modernizing the ticketing industry.Â
By catering to both consumers and enterprises, weâre powering a new, open entertainment ecosystem where fans have effortless access to experiences, and teams, venues, and shows have seamless access to their audiences. Because everyone should expect more from ticketing.
As an SEM Manager on the Growth Marketing team, youâll play a leadership role in managing a multi-million dollar marketing channel that has a direct impact on SeatGeekâs overall user & revenue growth. You will use both sides of your brain to develop innovative growth marketing strategies in collaboration with marketing analysts, product managers & data scientists; and you will demonstrate the value of these strategies through data-based analysis and a rigorous, fact-based approach. Youâll report to our SEM Director.
What you'll do
- Use analytical tools and data-driven methodologies to evaluate the performance of our SEM program and develop/execute strategic recommendations
- Optimize our bids/bid strategies to maximize ROAS AND market share
- Develop & execute experiments & A/B tests that evolve our bidding, copy, and landing page strategies
- Own strategic pillars on SEM e.g. event types, audiences/personalization, copy strategy etc.
- Manage and help grow SEM Analysts, providing strategic direction and coaching
- Use a rigorous analytical approach to evaluate the performance of our SEM program and make strategic decisions
- Steer relationships with external advertising and measurement partners like Google and MicrosoftÂ
- Collaborate with internal Analytics and Data Science teams to power data and insight-driven optimization and machine-learning bidding strategies
- Collaborate with internal Product and Engineering teams to tune the purchase path for growth and build tools to streamline/enrich workflow processes
- Collaborate with internal stakeholders to align our marketing strategies with enterprise-wide initiatives
What you have
- Bachelorâs degree
- 5+ years of performance marketing experience managing Paid Search specifically
- 2+ years of relevant work experience managing SEM teams
- Expertise with AdWords/Google Ads and Google Analytics
- An analytical and data-driven background, with a proven ability to extract valuable insights and narratives from large sets of data
- Strong verbal and written communication skills--you are at ease describing complex strategies and approaches to various audiences within an organization, from the C-Suite to entry-level analysts
- Strong data analysis toolbox, including experience with âŚ
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United States
Benefits/Perks401(k) matching Equity Stake Flexible work environment Health, Vision, Dental, and Life Insurance Paid Family Leave Unlimited PTO Wellness expenses WFH stipend
Tasks- Collaborate with internal teams
AdWords Analytical Analytical tools BI Tools Communication Data analysis Data Science Excel Google Analytics Looker Paid Search Python R SEM SEO SQL
Experience5 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9