Growth Marketing Manager - Remote, USA

Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time.  

Job overview:

The Omada Marketing team is focused on creating awareness and engaging people for lasting, healthy change. We are looking for a creative, growth-minded marketing professional to join our Growth Marketing team to drive member acquisition by leading the content strategy and development of prospect marketing campaigns across email, direct mail, digital, and client-led channels.

Reporting to the Director, Growth Marketing, the Manager, Growth Marketing will be responsible for planning, strategizing, developing and optimizing marketing communications designed to acquire new members. In addition, the Manager, Growth Marketing will identify and test new opportunities outside of our current channels to expand our reach.

About you:

• 5+ years of experience with direct marketing to consumers; healthcare or regulated industry is preferred
• Direct marketing experience must include developing email, direct mail and digital campaigns to drive acquisition
• Experience with lifecycle marketing, audience segmentation and personalization
• Comfortable and competent in evaluating creative assets, including email designs, imagery, and copywriting, to ensure alignment with brand guidelines, messaging, and campaign objectives
• Proven ability to provide clear and constructive feedback to creative agencies/vendors, guiding them to deliver high-quality, impactful email creatives that resonate with the target audience and drive enrollments
• Experience developing and executing A/B and multivariate tests across email, direct mail and landing pages
• Data driven; well versed in marketing analytics and knowledgeable about factors that contribute to enrollment rate
• An attitude of constant optimization - scaling what’s working and improving what’s not
• Experience writing clear and succinct creative briefs that provide the necessary direction to align cross functional teams
• Experience managing and communicating with agency …