Growth Marketing Manager (Remote)
San Antonio, TX, United States
Company Description
Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, achieve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enables better execution with agility, precision and scale. Thatās why nearly 6,000 FI's look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visitĀ http://www.vericast.comĀ or follow Vericast onĀ LinkedIn.
Job Description
The Growth Marketing Manager is an experienced, collaborative, results-oriented marketer with a keen business acumen and an adept understanding of integrated marketing strategies to lead demand generation campaigns for Vericast Financial Institution (FI) products and solutions. This role involves collaborating with other marketers and cross-functional stakeholders to define the strategy, align on the go-to-market approach, and develop campaigns that build pipeline for Vericast FI products. You will be expected to ensure full-funnel lead generation and manage our media buying processes. You will also be the go-to expert on all things marketing automation, managing our lead routing, scoring, and nurture practices using Hubspot.
KEY DUTIES/RESPONSIBILITIES
- Define the campaign strategy for Vericast FI products across solutions and audiences to drive awareness and pipeline growth 15%
- Align with cross-functional stakeholders on go-to-market plans and pipe generation strategies and tactics 15%
- Develop the campaign landing page strategy 15%
- Collaborate with internal creatives and external agencies to develop compelling, effective campaign assets 15%
- Provide input on the allocation of budget for campaigns 15%
- Build cross-functional relationships across marketing, sales, and product 15%
- Measure, analyze and report out results to drive improvement in performance 10%
Qualifications
EDUCATION
- Bachelor's Degree in Marketing, Business Management or related fields (Required)
EXPERIENCE
- 5+ years of Demand Generation Marketing, or Campaign Management
KNOWLEDGE/SKILLS/ABILITIES
- Collaborate with a willingness to drive hands-on tactical execution
- Demonstrated success in building integrated, multi-channel marketing campaigns across paid media, email, social, and other marketing tactics based on business need
- Develop and share data-driven insights with stakeholders to drive marketing ROIĀ
- Effective in building relationships at multiple levels of an organization and influencing outcomesĀ
- Establish good working relationships with cross-functional teams and align with stakeholdersĀ
- Keen understanding of different marketing tactics and the role that they play in building pipe
- Makes decisions based on dataĀ
- Strong communication skills, both written and verbal
- Takes a customer-first approach to building campaign journeys and experiences
- Understands diverse ā¦
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Remote
Benefits/Perks401(k) with company match Annual bonus incentive program Dental coverage Employee assistance Generous PTO Generous PTO allowance Life Insurance Medical coverage Medical, Dental and Vision coverage Pet Insurance Smart and friendly coworkers Vision coverage
Tasks- Build relationships
Analytics Campaign Management Communication Data-Driven Insights Demand Generation Email Marketing Growth Marketing Hubspot Marketing Marketing Automation Multi-channel Marketing Paid Media Relationship building Sales Social Media Marketing
Experience5 years
EducationBachelor's Bachelor's degree Bachelor's Degree in Business Management Bachelor's degree in marketing Bachelor's Degree in related fields Business Business Management Marketing
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9