Growth Marketing Manager (New Channels)
San Francisco or remote
Growth Marketing Associate/Manager, New Channels
Philo is looking for a highly-motivated Growth Marketing Associate/Manager, New Channels.
This is a fast-paced role, which encompasses end-to-end campaign creation, execution, analysis, reporting and optimization across new paid online and offline media channels. You are proactive, ready to join a passionate team, and ready to roll up your sleeves and execute at a high level of accuracy.
Essential Functions & Responsibilities
- Support new customer acquisition through management of our new testing channels such as Amazon FireTV, Roku, Audio, Television, Direct Mail, Affiliates and many more
- Lead campaign implementation and execution through close collaboration with both external vendors and agencies, as well as internal teams
- Collaborate with external partners and agencies on launching new campaigns, creative testing, implementing/QA'ing tagging and tracking, and monitoring performance to continue growth and success of existing and new acquisition programs
- Work closely with internal teams such as creative, analytics, product - to compose briefs and establish timelines, create and distribute assets, execute creative and site testing, identify customer behavior, etc. - to achieve acquisition goals
- Build and maintain performance reporting and analysis across all owned Acquisition channels - aggregate and analyze data from a variety of sources (vendor reporting, Google Analytics, internal database, etc.) to measure the effectiveness of marketing initiatives and identify insights into customer behavior
- Implement and monitor testing initiatives that employ A/B and multivariate testing models to targeting, creative, and other campaign elements in order to maximize KPIs
Requirements
- 2-4 years of experience in performance marketing
- Hands on experience in Ad Platforms such as Facebook Ads Manager/Google Ads/Reddit/etc.
- Experience with project management and creative briefing process such as the creation of copy and content for social ads and/or other digital assets
- Media planning/buying agency experience
- Ability to execute with a high degree of accuracy
- Strong statistical and analytical skills with the ability to clearly communicate results & insights
- Well organized, detail-oriented, and able to juggle multiple priorities
- A self-starter and proactive, positive thinker, eager to learn and ask questions
More about Philo
We strive to build engaging and easy to use streaming apps across a large number of platforms (Android Mobile, Android tablets, Android TV, Amazon FireTV, Roku, iOS, Apple TV, and web), while delivering a large variety of content to our users.
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- Analysis
- Customer acquisition
- Execution
- Optimization
- Reporting
Media Planning Performance Marketing Project Management Statistical analysis
Experience2-4 years
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9