Growth Marketing Manager (New Channels)

Growth Marketing Associate/Manager, New Channels

Philo is looking for a highly-motivated Growth Marketing Associate/Manager, New Channels.

This is a fast-paced role, which encompasses end-to-end campaign creation, execution, analysis, reporting and optimization across new paid online and offline media channels. You are proactive, ready to join a passionate team, and ready to roll up your sleeves and execute at a high level of accuracy.

Essential Functions & Responsibilities

• Support new customer acquisition through management of our new testing channels such as Amazon FireTV, Roku, Audio, Television, Direct Mail, Affiliates and many more
• Lead campaign implementation and execution through close collaboration with both external vendors and agencies, as well as internal teams
• Collaborate with external partners and agencies on launching new campaigns, creative testing, implementing/QA'ing tagging and tracking, and monitoring performance to continue growth and success of existing and new acquisition programs
• Work closely with internal teams such as creative, analytics, product - to compose briefs and establish timelines, create and distribute assets, execute creative and site testing, identify customer behavior, etc. - to achieve acquisition goals
• Build and maintain performance reporting and analysis across all owned Acquisition channels - aggregate and analyze data from a variety of sources (vendor reporting, Google Analytics, internal database, etc.) to measure the effectiveness of marketing initiatives and identify insights into customer behavior
• Implement and monitor testing initiatives that employ A/B and multivariate testing models to targeting, creative, and other campaign elements in order to maximize KPIs

Requirements

• 2-4 years of experience in performance marketing
• Hands on experience in Ad Platforms such as Facebook Ads Manager/Google Ads/Reddit/etc.
• Experience with project management and creative briefing process such as the creation of copy and content for social ads and/or other digital assets
• Media planning/buying agency experience
• Ability to execute with a high degree of accuracy
• Strong statistical and analytical skills with the ability to clearly communicate results & insights
• Well organized, detail-oriented, and able to juggle multiple priorities
• A self-starter and proactive, positive thinker, eager to learn and ask questions

More about Philo

We strive to build engaging and easy to use streaming apps across a large number of platforms (Android Mobile, Android tablets, Android TV, Amazon FireTV, Roku, iOS, Apple TV, and web), while delivering a large variety of content to our users.