Growth Marketing Manager, Military Aviation (Virtual)

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Job Description Qualifications:

Boeing Digital Aviation Solutions is seeking a skilled and highly motivated Growth Marketing Manager, Military Aviation (Virtual) with proven experience selling into Military or DoD markets. This position is responsible for creating and executing full-funnel demand generation campaigns to accelerate growth within our high-profile Military Aviation business. You will build and execute marketing plans that generate market excitement, showcase customer value and generate pipeline. Proficiency in account-based marketing (ABM), lead management and revenue attribution are essential. The ideal candidate must have a strong background in marketing and a deep understanding of the unique needs and challenges of military markets.

Position Responsibilities:

• Own the development and delivery of full-funnel, pipeline generating activities including account-based marketing (ABM), digital marketing, events, webinars, and follow-up campaigns
• Build effective stakeholder relationships across sales, product marketing, customer success and partners to launch an integrated, prioritized, GTM plan in the regions 
• Expand share of wallet within existing military customers
• Source net-new pipeline opportunities for Sales
• Nurture customers & prospects for future opportunity
• Create a content strategy for demand generation assets that support pipeline goals
• Implement channel attribution models to measure the contribution of each marketing channel to conversions and revenue
• Monitor and optimize lead flow across the marketing technology stack, CRM and sales follow up

This position has been identified as a virtual opportunity and will not require the selected candidate to relocate.

Employer will not sponsor applicants for employment visa status.

Basic Qualifications (Required Skills/Experience):

• Experience in military, selling into military, Federal or DoD markets
• Minimum of (7) years of experience in B2B demand generation and lead management
• Understanding of lead nurtures, lead progression, lead scoring and sales follow up
• Experience building targeted, complex, multi-channel campaigns that result in pipeline
• Exceptional communication and collaboration skills, with a proven ability to work effectively across cross-functional teams.
• Strong problem-solving ability, including metrics-driven thinking

Preferred Qualifications (Desired Skills/Experience):

• Minimum of three (3) years of experience in B2B software demand generation
• SaaS experience preferred
• Proficiency in marketing technology platforms, notably Salesforce Marketing Cloud, Salesforce CRM, and 6sense.

Typical Education & Experience:

Experienced

Education/experience typically acquired through advanced education (e.g. Bachelor’s) and typically 9 or more years' related work experience or an equivalent combination of education and experience (e.g. Master’s and typically 7 or more years’ …