Growth Marketer

Ready to build a team & function from the ground up? Here’s the TL;DR!

Location: 2-3 days a week in the office (NYC).
Heads up—this role will include national travel to various events!

Salary: $60,000-$80,000
If this role sparks your excitement and you’re confident you’d thrive in it, but your salary expectations don’t match what’s outlined — we’d still love to hear from you!

hyperexponential is Taking the Insurance World by Storm—
and We Need You!

We’re hyperexponential, and we’re rewriting the rules of the traditional insurance industry with our groundbreaking SaaS platform, hx Renew. Insurers are using it to build mind-blowing mathematical models that allow them to make lightning-fast pricing decisions on complex risks. Decisions like: “How much should I charge Adele to insure her worldwide concert tour?” or “How much to charge California to protect all its public buildings against the next big earthquake?”

hx Renew is revolutionizing the game – no more months of waiting for pricing models to be built. We’re talking rapid development and iteration in Python, all in a modern software environment, without the heavy lifting of legacy tech. We’ve slashed time for pricing tools from months to weeks and in some cases, days!

Our winning formula has made us an industry leader in just 5 years. We’re trusted by the biggest names in insurance – from global giants like Aviva and Top 5 US Insurers to the cutting-edge innovators at Convex and Inigo. All proving that hx Renew is the future of pricing.

We closed 2024 with some highlights:

• Revenue doubled

• Series B funding raised: $73M

• On a rapid trajectory to become an Insurtech Unicorn ($1B valuation)

Our next big goal? $100M in revenue in the next 2-3 years.

Ambitious? Surely. Achievable? You bet.

Here’s the thing: We’re just getting started - and we want you to be part of our epic journey. You’ll be at the forefront of a high-growth company, with the chance to scale your career in ways you’ve never imagined.

What's Your Mission?

We are looking for a motivated and data-driven Growth Marketer to support in executing our marketing strategies in the United States. This role will have a strong focus on building and executing strategic campaigns to contribute to demand generation and brand awareness. This will involve contributing to Account-Based Marketing (ABM), digital marketing, campaign execution, and performance analysis.

As one of the first members of our US Marketing team, you’ll play a key role in shaping its foundation and future. Backed by a strong global marketing function, you’ll have the opportunity to thrive in a fast-paced, high-growth startup environment—where your contributions will have a real, measurable impact from day one.

Key Responsibilities:

• Account-Based Marketing (ABM): Assist in executing strategic and structured marketing campaigns, targeted at specific accounts including list building, personalized outreach, and content distribution.

• Campaign Execution: Support multi-channel marketing campaigns across email, social media, paid ads, and events.

• Lead Generation & Nurturing: Help create and manage lead nurturing workflows to drive engagement and conversions.

• Event & Webinar Support: Coordinate logistics, promotion, and follow-up activities for marketing events and webinars.

• Content & Collateral Support: Work with the content team to develop ABM-focused assets such as case studies, email sequences, and landing pages.

• Data & Analytics: Monitor campaign performance, analyze data, and provide insights to optimize marketing efforts.

• Sales Alignment: Work closely with the sales team to ensure marketing efforts align with pipeline and revenue goals.

Expected Outcomes for the Role:

Execute on strategic campaigns to grow our brand and generate demand across key accounts

• Support on executing 3–5 ABM Campaigns per quarter

• Collaborate with Sales to identify target accounts and personalize outreach strategies.

• Collaborate with content and design teams to create ABM-aligned materials (landing pages, email sequences, case studies, etc.).

• Deliver measurable engagement (e.g., open/click rates, meeting bookings, MQLs) from each campaign and deliver campaign reports with actionable insights within 1 week of completion.

Execute on our brand amongst our ICP to increase awareness

• Contribute to an increase in Qualified Leads in the US Market within 6 Months

• Support brand building strategies via paid, organic, and event channels.

• Collaborate with content and design teams to create additional marketing materials as required.

• Execute and maintain lead nurturing workflows that improve conversion rates.

Support running successful and impactful events

• Support execution of 1–2 Marketing Events or Webinars per Month

• Manage pre-event promotions, logistics coordination, and post-event follow-up.

• Drive event registration and attendee engagement, hitting attendance targets and post engagement targets.

Requirements:

• 1+ years experience in marketing, events, or related fields OR 1+ years' experience in strategic roles in professional fields with desire to move into B2B Marketing.

• A self-starter who is eager to learn and grow in a fast-paced environment.

• Excellent communication and collaboration skills.

• Strong analytical skills.

• Basic understanding of B2B marketing concepts, including lead generation, ABM, and marketing funnels.

Bonus experience includes:

• Experience with marketing automation tools (e.g. HubSpot, Marketo, Pardot) and CRM systems (Salesforce preferred).

• Experience using Google Analytics and other reporting tools.

• Familiarity with paid advertising (Google Ads, LinkedIn Ads).

Interview Process:

• Initial call with our Talent team to kick things off

• Hiring Manager Interview

• Skills Assessment—run us through a campaign!

• Values Interview

• Meet our CRO

• We offer!

Please note that background checks will be conducted as part of the hiring process to ensure compliance with our governance policies. We handle all background checks sensitively and in full compliance with relevant regulations. All applicant data will be processed in accordance with data protection regulations and our privacy policy.