Growth Marketer

You could work anywhere. Why Figment?

Figment powers the future of Web3 through industry-leading blockchain infrastructure. As the leading provider of staking solutions, we help 500+ institutional clients optimize their crypto rewards, including top exchanges, asset managers, wallets, foundations, custodians, and major token holders. Our clients trust Figment for a comprehensive suite of services, including reward optimization, cutting-edge API development, detailed rewards reporting, seamless partner integrations, governance support, and slashing protection.

Backed by a team of passionate and intelligent Figmates, with a 100% remote-first global presence across 12 countries, our company is on a mission to accelerate the adoption, growth, and long-term success of the Web3 ecosystem. We’re building the infrastructure that will power the decentralized future.

As a fast-growing tech company, we’re looking for builders and innovators — people who thrive in the face of uncertainty and are motivated to make an impact. We are also looking for true teammates - people who are genuine, humble, and driven to level up together. If you're excited to shape the future, contribute to an energetic company culture, and work at the cutting edge of blockchain technology, we want you to join our team and help us lead the charge!

About the opportunity

The Growth Marketer will be responsible for developing and executing strategies to drive measurable growth in Figment’s customer base and revenue. This role will focus on creating and optimizing a robust marketing-qualified lead (MQL) pipeline, nurturing leads to sales-qualified lead (SQL) status, and enabling the sales team with impactful, regionally tailored materials to close deals effectively.

The Growth Marketer will work closely with regional sales leads across Americas, APAC, EMEA, and LATAM to create localized strategies and materials that resonate with target audiences in each region. This role will also collaborate with Marketing Operations to ensure campaign measurement alignment, lead scoring, and the optimization of Figment’s inbound marketing efforts.

How you will make an impact

Demand Generation & Lead Pipeline Management

• Develop and execute B2B demand generation campaigns to capture new leads and grow Figment’s sales pipeline.
• Establish and manage Cost Per Lead (CPL) benchmarks for specific buyer groups by region (Americas, APAC, EMEA, LATAM).
• Implement and optimize outbound marketing tactics, including account-based marketing (ABM), email campaigns, and LinkedIn outreach.
• Design and execute lead nurturing workflows to convert …