Growth Data Analyst at Fella Health — (Remote, $18.5k/yr - $25k/yr + equity)

About Fella Health

Fella Health helps middle-aged men live 10 years longer.

We are the telemedicine clinic for bigger guys, worldwide. We use medical weight loss treatment to solve our fellas' most pressing healthcare need, then remain a fella's core healthcare provider for the rest of their life - focused on men's health, longevity, mental health, and primary care.

We will have served 1 million fellas by the end of 2026, and 10 million fellas by the end of 2028.

Our mission is to solve male obesity worldwide, by accelerating the take-up of GLP-1s in middle-aged men. From this, we’ll become the world’s leading men’s health brand.

We’ve grown >1000x since Aug 2021, >180x since Sept 2022, >10x since Nov 2023, and are strongly cashflow positive. We have expanded our state coverage to >95% of US population, have started to expand our clinical protocol beyond weight (e.g. testosterone), and are eyeing up international expansion.

We're still a young startup and are moving quickly. We have a long way to go. This is still Day 1.

You can read more about working at Fella here: https://fella.notion.site/Working-at-Fella-14a2ac8575d34d148d009bb410387af4

We're backed by top healthcare & consumer investors:

• Y Combinator

• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet

• AngelList Early Stage Fund (backed by Naval Ravikant)

• BrandProject (venture-builder behind 2 unicorns)

• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

The opportunity as Growth Data Analyst

Fella is building a world-class team.

As the Growth Data Analyst at Fella Health, you'll work closely with our growth team and other key stakeholders to deliver accurate, insightful data analysis and reporting that drives customer acquisition, retention, and revenue growth across our marketing channels.

You'll take ownership of developing and maintaining a comprehensive marketing analytics framework, ensuring the growth team has access to real-time performance data across all channels.

Your primary focus will be supporting the growth team by analyzing campaign performance, tracking customer acquisition costs, monitoring ROAS, and identifying optimization opportunities across Meta, Google Ads, and other platforms.

You'll integrate this data with Stripe payment information and CRM data to provide a complete view of the customer journey and revenue impact.

As our growth metrics evolve, you'll continuously assess our marketing data infrastructure and reporting processes, recommending and implementing enhancements that improve data accuracy, reliability, and accessibility.

You'll stay up-to-date with the latest trends in marketing analytics and proactively identify opportunities to leverage new tools and technologies to drive growth.

Throughout your work, you'll maintain a proactive, solution-oriented approach, leveraging your expertise in marketing analytics, data warehousing, and scripting languages like SQL and Python to develop innovative solutions to complex growth challenges.

You'll be a trusted partner and advisor to the growth team, providing guidance and support to help them make data-driven decisions that optimize marketing spend and drive customer acquisition.

Key Responsibilities

• Straight away

  • Assess and enhance growth reporting infrastructure:

    1. Audit: Conduct a comprehensive audit of our current marketing data integration and reporting processes, identifying opportunities to better connect ad platform data with revenue and customer data.

    2. Strategize: Develop a unified marketing analytics strategy that aligns with growth team objectives. Set clear KPIs and standardized reporting across all channels.

    3. Execute: Build and maintain a robust cross-channel reporting framework that consolidates data from Meta, Google Ads, Stripe, and our CRM to provide actionable growth insights.

  • Support growth team reporting needs - Work closely with the growth team to develop custom campaign performance dashboards, automate reporting workflows, and provide ongoing analysis to optimize marketing spend and improve ROAS.

  • Drive cross-channel insights - Combine data from multiple sources to uncover customer acquisition patterns, identify highest-performing channels and campaigns, and provide actionable recommendations for budget allocation.

• In the near future

  • Enhance marketing data infrastructure - Continuously improve our marketing data pipeline, implementing automated data collection and transformation processes that enable real-time reporting across all channels.

  • Develop self-service analytics capabilities - Create a comprehensive library of marketing performance reports and dashboards that enable the growth team to access and analyze campaign data independently.

  • Implement advanced marketing analytics - Develop predictive models for customer LTV, churn risk, and campaign performance optimization. Build attribution models that accurately track the impact of multi-channel marketing efforts.

  • Foster a data-driven growth culture - Promote data-driven decision making within the growth team through regular performance reviews, testing frameworks, and optimization workshops.

Need to Have

• Growth analytics expertise: 3+ years of experience in marketing analytics or growth-focused reporting roles, with deep understanding of digital marketing metrics and optimization techniques.

• Marketing platform knowledge: Extensive experience working with Meta Ads, Google Ads, and other digital advertising platforms, including detailed understanding of their reporting APIs and data structures.

• Technical skills: Proficient in SQL, Python, and other data manipulation languages, with experience integrating data from multiple sources including ad platforms, payment processors, and CRM systems.

• Marketing analysis mindset: Exceptional ability to analyze campaign performance data, identify optimization opportunities, and derive actionable insights that drive growth.

• Growth team collaboration: Strong experience working directly with growth teams, understanding their needs, and translating data insights into actionable recommendations for campaign optimization.

Need to Have

• Growth analytics expertise: 3+ years of experience in marketing analytics or growth-focused reporting roles, with deep understanding of digital marketing metrics and optimization techniques.

• Marketing platform knowledge: Extensive experience working with Meta Ads, Google Ads, and other digital advertising platforms, including detailed understanding of their reporting APIs and data structures.

• Technical skills: Proficient in SQL, Python, and other data manipulation languages, with experience integrating data from multiple sources including ad platforms, payment processors, and CRM systems.

• Marketing analysis mindset: Exceptional ability to analyze campaign performance data, identify optimization opportunities, and derive actionable insights that drive growth.

• Growth team collaboration: Strong experience working directly with growth teams, understanding their needs, and translating data insights into actionable recommendations for campaign optimization.

Nice to Have

• Healthcare industry experience: Familiarity with healthcare marketing compliance requirements and customer acquisition strategies in regulated industries.

• Attribution modeling: Experience building multi-touch attribution models and analyzing complex customer journeys across multiple marketing channels.

• Advanced marketing analytics: Knowledge of predictive modeling techniques for customer LTV, CAC optimization, and campaign performance forecasting.

• Data visualization expertise: Skilled in creating compelling marketing dashboards that effectively communicate performance metrics and drive optimization decisions.

• Growth strategy understanding: Strong grasp of growth marketing principles, funnel optimization, and customer acquisition strategies in B2C environments.

Our cultural standards

These are the core cultural standards to which we hold ourselves & our team-members at Fella:

• Belief in the mission — we will have served 10 million fellas by the end of 2028 (1 million fellas by end of 2026) and we transform the life of most fellas who join. We have a lot of work to do. We are obsessed with our fellas and are dedicated to the mission.

• Bulldozing barriers — the world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.

• Unwavering integrity — we are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.

• Enduring frugality — we are frugal. We hate being wasteful and we are anti-luxury. We spend our cash wisely & carefully - in a way that would make our grandmas proud.

• Do what is needed — speed is critical and often the solutions we need are messy. We are comfortable moving quickly, taking on gritty work, and owning projects from noticing the problem to delivering the outcome.

• Distaste for incompetence — we’re highly capable. We have a dedication to excellence and reject incompetence. We’re obsessed with our role, with a commitment to compounding self-improvement.

• Commitment to candor — we believe in open communication and transparency. We are clear & caring communicators, welcoming feedback.

• Only the paranoid survive — the road of expansion is bumpy. We are not fair weather sailers; we embrace the storms. However much we’ve already done, however far we’ve already come — all our work is still ahead of us.

• Keep your head down — we’re boring people doing exciting work. We don’t chase short-term status: we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.

💨 ”Have courage. Don’t settle for mediocrity. Don’t get stuck. You have to get in the current, or someone else is going to – and then no matter how great your execution is, they will leave you foundering in their wake. See the fast moving water and move there. Do it now. Don’t wait.”

🎯 “You just build an amazing experience. Make each step amazing. Make every decision in the long term interest of the fella. Give the fella massively more value than you take.” — a poetic extract from one of our advisors.

Compensation & Benefits

• Compensation: $18.5k-$25k/yr total compensation (salary + equity)

• Vacation: generous PTO with a yearly minimum (>2wks/yr)

• Remote: our team is fully distributed across the world and functions fully remotely

• Healthcare: comprehensive medical insurance ($500/yr)

• Personal development: budget for books, courses, coaching ($400/yr)

• Personal wellness: budget for gym, health apps ($400/yr)

• What are we missing? We're still early so you get to shape our culture.

How to apply

Email lorena+hiring@joinfella.com with:

• your resume

• highlights from your experience relevant to the role