Gretsch Artist Marketing Manager

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") Marketing team, we are constructing a global community of active players, fans, followers, artists and influencers across all of our products and channels.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We are searching for a talented Artist Marketing Manager (Gretsch) to join our global marketing team, based Nashville, TN. This person will play an integral role in leading the Gretsch artist marketing strategies with their proven ability to: identify and build highly effective relationships with impactful artists, creators and music industry personnel; generating adoption through sales and seeding; and support the development of marketing initiatives (product launches, content/social media, artist driven concepts) and programs that elevate talent, build the brand and create demand.

Essential Functions:

• Develop and lead the Gretsch artist marketing strategies while deepening our commitment to existing Gretsch artists.
• Identify and nurture effective relationships with emerging and established artists, based on the highest levels of integrity and collaboration, to support them in their musical journey.
• Balance artist/creator relations, brand/product evangelism, and creative community outreach and education. 
• Provide best-in-class support and service to Gretsch artists and creators at every stage, through sales and seeding, to ensure the right product is with the right artists and creators, in the right place, at the right time.
• Partner with global & regional marketing teammates and product teams to introduce artists to the brand, provide strategic insights, guidance and align the right artists with key product launches, product lines and marketing initiatives.
• Work closely with artists’ management teams and marketing partners to drive strategic planning and identify opportunities to grow the visibility and co-marketing potential of Gretsch artists and creators and properties (.com, social media, content, affiliate, etc.).
• Drive growth and engagement of both Gretsch and artist social channels via brand-right marketing strategies that elevate the artist and inspire / engage players and fans.
• Support the planning & development of artist and creator-driven concepts & initiatives through continual internal & external communication with artists and creators, their management teams, industry contacts and marketing teammates.
• Generate content and business relationships …