GlobalVetLink VP of Marketing

Vice President, Marketing

Company Overview

GlobalVetLink is a fast-growing B2B SaaS company that provides innovative software solutions to the veterinary industry. We’re on a mission to simplify the vet industry’s non-billable processes, driving efficiency, accuracy, and peace of mind for clinic staff.

Job Summary

GlobalVetLink is looking for a dynamic marketing leader with proven success in partnering closely with sales to grow existing channels and establish new markets to exceed revenue targets. This role is responsible for our business-to-business marketing strategy, including market solutions, brand, demand generation, and channel marketing initiatives that translate into increased revenue. This position reports to the CEO and is a key member of the company's leadership team.

Key Responsibilities:

• Develop, support, and optimize our marketing team while collaborating across the organization to establish workflows and processes that scale.
• Lead the development and execution of our marketing strategy and go-to-market efforts.
• Scale and lead a high-performing, A-player team, guiding them with a cohesive growth plan, and using a data-informed mindset to drive results.
• Obsess over results and continuously iterate and innovate on GTM strategy & execution to drive business efficiency.
• Leverage and evaluate a mix of marketing channels—including social media, industry publications, PPC, and partners—to optimize demand generation and maximize reach.
• Lead content creation efforts, including thought leadership, case studies, customer testimonials, and other assets that highlight the value we deliver and address customer needs.
• Dive deeply into customer insights, identifying their pain points, jobs to be done, and desired outcomes, to create highly relevant and impactful messaging and campaigns.

Marketing Strategy and Execution:

• Develop and refine our brand story, ensuring it resonates with our target audience, communicates our unique value proposition, and builds lasting trust and loyalty.
• Oversee and lead omni-channel marketing strategy, planning and execution.
• Enhance brand and product strategies across all customer touchpoints by creating meaningful, integrated, encompassing campaigns that deliver awareness, acquire new customers, and drive traffic and conversion.
• Own testing roadmaps and conduct and track in-depth A/B testing on marketing creative, landing pages, and conversion funnels to drive continuous improvement

Digital/web Marketing

• Create tailored social media strategies to drive customer acquisition through Google, Instagram, TikTok, YouTube, and Facebook platforms
• Lead a performance marketing strategy encompassing paid social, paid search, and affiliates, as well as new and …