Global Product Marketing Manager

Job Description

We are looking for an experienced Global Product Marketing Manager to join our global product marketing team. You will help develop marketing strategies for our products on a global scale. We are looking for someone with an understanding of market trends, customer needs, and competitive landscapes.

Reports to: Global Program Director

You Will:

• Collaborate with the Global Program Director to develop and implement comprehensive product marketing strategies that align with our goals.
• Become an expert on our advertising and marketing products, understanding features, benefits, customer needs, and industry trends. Work with our research team to analyze market research to identify trends, customer needs, and competitive positioning - using insights to inform product development and marketing strategies.
• Lead global go-to-market launch programs for new products and features, including planning, messaging, sales enablement, and post-launch analysis. Ensure agreement with regional teams and partners.
• Develop compelling marketing and sales enablement materials, including case studies and digital content - ensuring consistency in messaging across all channels.
• Work with product management, sales, and the broader product and solutions marketing team to ensure cohesive marketing efforts.
• Monitor the performance of marketing campaigns and programs. Provide regular reports and insights to the Global Program Director.
• Develop relationships with our product management team. Gather feedback to improve product offerings and marketing strategies.

Qualifications

You Will Have:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing, within the advertising, marketing, or technology sectors.
• Experience with the advertising and marketing industry, including trends in identity, data, technology, and AI.
• Experience collaborating with product development and sales teams.
• Experience translating complex technical features into clear customer benefits.
• Experience interpreting data, producing insights, and optimizing marketing performance.
• Experience with marketing automation, CRM tools, and digital marketing strategies.

Additional Information

The anticipated salary range for this position is $78,000-$126,500. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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This role is remote eligible.

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.