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Global Consumer Insights & Analytics Manager (Adult & Feminine Care)

USA-TX-Dallas, United States

Global Consumer Insights & Analytics Manager (Adult & Feminine Care)

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 


This position reports to the Director, Global Consumer Insights & Analytics, Adult & Feminine Care. The role requires a high degree of collaboration with Marketing, Commercial and Marketing Capabilities, Research and Development, Insights and Analytics, agency partners, and other teams as relevant and provides ongoing insight as the voice of the consumer for internal & external brand, innovation & Research & Development (R&D) leaders. This role also works with global & regional business partners to identify growth opportunities by addressing relevant business issues & identifying unmet consumer needs. You will also be responsible for elevating the Insights and Analytics acumen across the sector by engaging the appropriate experts across regions, sectors & capability teams (e.g. innovation, brand principles & foundational tools, holistic measurement, research methods, etc.)

In this role you will:

  • Partner with global, segment, and lead market cross-functional teams to help identify cross-market business issues, research objectives and hypotheses to enable growth & optimization opportunities
  • Obtain, synthesize, interpret, and apply information / data to establish facts and develop insights for performance marketing optimization, consumer trends and future market / category growth opportunities
  • Translate exponential changes in data, technology, and consumer touch points into opportunities for growth through capability application
  • Consult and drive alignment with KC global, regional and lead market sector leaders to build and apply both consumer centric decision making & capability deployment & activation
  • Be the voice of the consumer and support the development of future innovation pipelines and brand foundational tools aligned to the Global AFC Strategic Business Plan (SBP)
  • Design and manage global consumer learning plans & activities to build consumer empathy and identify opportunities that drive growth
  • Enable and embed core capabilities to solve business challenges globally, regionally & in local lead markets across a variety of capabilities & tools (i.e. research, media, technology and analytics)
  • Function as the cross regional (indirect) …
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