Global Commercial Lead for Marketing Effectiveness Incubator Lab

Company Description

Location: US-Remote, must be based in US

#LI-Remote

R25_0003529

Job Description

As the Global Commercial Lead for Marketing Effectiveness, you will lead our efforts in opening up opportunities with Publishers and advertisers globally to incubate custom solutions that leverage data, technology and MMM and MMT solutions. You will be accountable for achieving revenue and profit targets assigned to the Incubator team, and will be collaborating externally with academic professionals, clients and internally with our Innovation team for planning, designing and co-create new solutions for clients.

Key Responsibilities:

• Develop Innovation Strategy:
  • Partner with the commercial leads from Publisher and Advertiser teams to build strategies for opening up innovation opportunities
  • Collaborate internally with key stakeholders to identify/prioritize key emerging trends that would require new/innovative solutions
  • Partner closely with the Innovation product leader, to build Innovation roadmap to address client challenges, and showcase the roadmap as a differentiator in proposals and RFPs with clients
  • Engage with academic professionals to facilitate opportunities for collaborating on new research techniques, data access and outcomes
  • Own and lead quarterly governance with key internal stakeholders to assess performance of incubator strategy and execution, with alignment on future improvement/enhancement opportunities
• Client Leadership:
  • Support client leads in key meetings that have potential to open up new opportunities for building innovative solutions
  • Ensure your team owns the consultation and delivery of Incubator studies to Publishers and Advertiser client
  • Establish solution roadmaps, standard ways of working, and deliverable protocols globally for incubator solutions
  • Regularly demonstrate the value client is getting from Incubator solutions to broader teams internally
• Revenue Leadership:
  • Be on top of revenue pipeline of all innovation/incubator opportunities and participate in weekly revenue forecasting exercise
  • Engage with Publisher and Advertiser clients to ensure they own and work towards opening up sufficient opportunities to achieve incubator revenue targets
  • Contribute to the Operating Plans for the upcoming year
  • Provide relevant information on Incubator to client prospects and RFP needs
• Team Leadership:
  • Recruit, hire, and develop talented team of consultants to support key clients with the design and consultation of incubator solutions
  • Foster a collaborative and results-oriented team culture
  • Provide guidance and support to team members to ensure their professional growth

Qualifications

Skillsets 

• Thorough knowledge of emerging trends in advertising, digital platforms and technology
• Experience in collaborating with external clients and academic professionals for implementing innovative custom solutions for advertiser/publisher clients
• Expert in problem solving and is familiar with global markets and data
• High familiar with and has kept up with advancement in statistical modeling techniques
• Understanding of big picture, ability to engage with C-suite
• Strong communication skills and has the ability to conduct webinars, speak at conferences
• Able to work in ambiguous situations collaboratively with internal & external teams 
• High responsiveness, building own opinions and sharing them through a compelling vision/narrative
• Proven experience in leading a team, managing people, and developing talent
• Knowledge of AI and believes in its ability to exponentially enhance business intelligence for advertisers
• High say-do ratio and curious in learning from others/publicly available sources

Qualifications:

• Bachelors or Advanced degree in marketing, business, statistics, finance or any related field
• Experience in leading analytics programs with publishers and advertisers
• Thorough knowledge of emerging digital platforms
• Excellent communication, problem-solving and analytical skills
• Thorough knowledge of Statistical modeling techniques including Marketing Mix, Experiments, etc.
• Curious about learning and adopting AI and machine learning based techniques

If you're passionate about innovation and have the skill sets to be able to collaborate with experts and innovate custom solutions, you might be the exact person we are looking to hire. Apply today!

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $146,300-$182,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion