Global Campaigns Manager - NYC, Remote

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 8,000 customers, including companies like Netflix, Pinterest, Sweetgreen, Samsara, and Uber, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About the Role

Mixpanel’s global demand generation team is responsible for our global campaigns strategy, pipeline generation across marketing channels, and collaborating with key partners in product marketing, field marketing, brand design, revenue operations, and partnerships. We are looking for a Sr. Global Campaigns Manager that can develop and execute demand generation campaigns for our ICP. The person in this role has experience in multiple marketing channels, excels in project management, and is adept at transforming creative campaign concepts into reality, driven by data insights. The ideal candidate has and “always learning” mindset and thrives in a dynamic environment where versatility is key.

What You Will Be Doing

• Formulate and refine the demand generation strategy of a specific segment, with a primary focus on achieving pipeline and signup targets.
• Conceptualize, plan, and implement global integrated marketing campaigns across diverse tactics and channels, including but not limited to landing pages, paid search and social, email, and third-party platforms. These campaigns will be strategically designed to enhance awareness and capture demand within our ICP.
• Define campaign milestones, objectives, and performance metrics, and communicate campaign performance to relevant stakeholders. Develop campaigns optimized for distinct objectives …